How To Deal With The "Double-Edged Sword" Of The Exchange Rate?

In the first trading day of 2016, the RMB exchange rate has gone back to the topic list for a year, and the central parity of RMB against the US dollar has reached 6.5032, breaking through the 6.5 pass.

According to the latest data from China foreign exchange trading center, the RMB exchange rate continued to show a downward trend on the following two days. In January 6th, the central parity of RMB against the US dollar was reported at 6.5314, devaluation for seventh consecutive trading days, and the offshore renminbi against the US dollar also suffered a sharp fall, reaching a new low in 2009.

For foreign trade enterprises, the exchange rate change is a double-edged sword, which is good for the labor-intensive industries and instant settlement enterprises that rely on product price competition, and the cost will increase correspondingly for enterprises with high import dependence and foreign investment.

When the external demand market is sluggish and all kinds of production factors continue to rise, what does the continued depreciation of the RMB mean for Zhejiang's foreign trade enterprises?

In the past few days, Yu Lian Ying, manager of the foreign trade department of Fenghuang textile company, Zhejiang, even received an unexpected joy. Under the continuous depreciation of the RMB, the gross profit margin of the $120 thousand knitted fabric half a year ago has increased by 10% in the recent settlement.

"RMB to us dollar exchange rate has broken through 6.5 passes in recent days. After accounting settlement, we found that these fabrics made a profit of more than 30 thousand yuan."

Yu Lianying said.

This "real gold and silver" good for the textile industry, Yu Lian Ying, there is a "long drought to meet the rain" of carefree.

From 1 to November last year, Zhejiang's exports of textiles and clothing decreased by 3.5% and 2.6% respectively, and the difficulties of opening up the market and the pressure of pformation were great. In addition, textile and clothing and other labor-intensive industries were fiercely competitive in the market, and the average profit margin of export products was only 3% to 5%.

Industry experience shows that the depreciation rate of RMB will be increased by 1%, and the sales profit margin of textile and garment industry will increase by more than 2%.

To boost exports, it will ultimately depend on supply side reform, innovation and quality improvement.

"In order to boost exports, it will ultimately depend on supply side reform, innovation and quality improvement."

Zhang Handong said that despite the depreciation of the renminbi, it will bring short-term competitiveness to export commodities, especially labor-intensive products.

However, if we want to stand firm in the international market for a long time, we can not just rely on the "timely rain" of devaluing the renminbi, but instead, we should do a solid job in the deep tillage industry.

In this regard, many foreign trade enterprises have already resonated deeply.

In an interview, reporters found that in the face of pressure of pformation and upgrading, the thinking of foreign trade export enterprises is clear and the depreciation of RMB is really "sweet". However, when it comes to the direction of enterprise development under the trend of devaluation, innovation, R & D and brand are still their key words.

"Take exports of $1 million as an example, with the exchange rate of 6.3973 last December 1st, at that time the yield was 6 million 399 thousand and 700 yuan, and according to the exchange rate in January 6th, the yield could reach 6 million 531 thousand and 400 yuan and the difference was more than 130 thousand yuan."

As a labor-intensive enterprise, Zhejiang sunshine lighting is one of the main production and export bases of energy saving lamps in China. Pan Junbo, director of international marketing department, told reporters that

The benefits can be seen as unimpressive. In the current trend of pformation and upgrading, it is the dominant direction for enterprises to take advantage of this opportunity to return funds and increase R & D investment.

In 2015, sun lighting invested 10% of its sales revenue in research and development, focusing on electronic drive design, heat dissipation structure design and optical design.

"Take a product concept of LED for more than 100 thousand hours, for example, when similar enterprises have not developed this technology, we have begun to reduce it.

In order to cope with the future market demand.

This year, sales of sunshine lighting have increased by 25%, plus the good exchange rate of RMB. It is a rare opportunity to increase R & D investment to achieve overtaking.

Pan Junbo said.

The benefits of RMB depreciation will be very direct for export enterprises, and its role in promoting exports will be obvious.

The decline in foreign currency prices of export commodities will enhance the international competitiveness of foreign trade enterprises in the short term and increase the number of orders.

Zhang Handong, President of Zhejiang Business Research Institute, said in an interview with reporters that in recent years, Zhejiang's exports accounted for a continuous increase in the country's share. In 2015, the share of exports increased by about 0.4%, accounting for about 12% of the national "export big cake". This truly export big Province identity allowed Zhejiang's economy to benefit directly from the depreciation of the RMB.

"For

Such a large private economy province, the RMB depreciation trend for Zhejiang Merchants Group is a very good development opportunity.

In a recent Zhejiang businessmen's annual meeting, facing the hot topic of exchange rate, Chen Zhiwu, a famous economist, analyzed that the trade surplus of Chinese private enterprises was about $350 billion in 2014. In the past, the appreciation of the RMB was beneficial to the state-owned enterprises that had the right to import resources, and the same renminbi could buy more resources. When the RMB entered the devaluation channel, the private enterprises with a trade surplus of about 300000000000 dollars turned to be the beneficiaries.