Set Up A Physical Store As The Future Trend Of The Electricity Supplier, The Virtual World Will No Longer Dominate The World.

Under the influence of the Internet era, the challenges faced by the retail industry are undoubtedly enormous, and the "virtual to entity (clicks-to-bricks)" retail mode has gradually become one of the primary themes of online retail apparel companies.

According to eMarketer data, more than 92% of the millennials will choose to shop in a physical store.

They all share a common feature of their desire for individualization and instant gratification.

But they will not totally reject online shopping. 59% of the respondents said they would like to shop online.

With the millennial demand for customization, consumers may begin to expect retailers to shift their focus to physical stores.

In today's Internet era, the retail industry has been developing and reforming. Although the electricity supplier is hot, there is still a lack in a very critical area, that is, the shopping experience.

This will very likely lead retailers to reduce their excessive attention to the electricity providers in the next few years and turn back to the sale of physical stores.

Many online retailers have found that they also need to set up physical stores when they build a brand.

Investment bankers want to know whether these retailers can pition from online sales to physical store profitability in the case of traditional retailers being scaled down.

The United States was founded by Hollywood actress Kate Hudson.

The electricity supplier brand Fabletics has opened 6 stores in 2015. It belongs to JustFab, the American fashion electronics company.

In 2016, Fabletics will have plans to expand its stores on a larger scale.

According to the relevant news, the company already has a clear business plan to finally achieve the listing of the company.

At present, Fabletics has raised over $300 million in financing.

They will set up a brand entity store according to the investment banker's plan, which is expected to reimburse the fee within 12-15 months and achieve positive cash flow within 120 days.

As the millennial generation is increasingly concerned about social media, clothing brands with many fans are also planning to enter the field of physical stores.

Other brands like Strong Suits are planning to co-operate with Nordstrom and other department stores.

Strong Suits has always acted in person.

It is well known that the form of clothing brand suitable for customer style is chosen. The service staff of the brand will serve the customers face-to-face, but no entity shop has been established before.

At the same time, Threads 4 Thought brand is also increasing their store in Nordstrom.

The company is trying to reduce the exposure rate of its discount stores and organic food supermarket Whole Foods.

According to eMarketer, a world-renowned market research firm, sales of electricity from the world account for less than 10% of total sales.

Although the outcome of the electricity supplier is very eye-catching, it is obvious that the entity store sale is still the main body.

And the retail industry should provide a series of high level shopping experience, including computer terminals, mobile terminals and so on.

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According to a recent retail report by Time Trade, consumers will do a lot of research on the Internet before shopping, but they will still go shopping in the physical store.

As a matter of fact, 65% of respondents prefer shopping in physical stores, because the stores can provide professional help, and the guides can provide more personalized services, which is lacking in online retailing.

This also shows that smart and well-trained shopping guides are critical, and more than 90% of respondents said they were more willing to buy after receiving professional help.

Consumers hope that the guide can answer their questions professionally and give some suggestions for purchase, which is the lack of interaction in online retailing.