The Return Of The Store Value Seems To Be Irresistible.

Ma Yun once said: "the traditional retail industry and the Internet competition, like in front of the machine gun, Taijiquan, Shaolin boxing is no difference, a shot of you collapsed."

As a result, there is a popular theory of declining entities on the Internet.

In 2015, Alibaba invested in Suning, bought Yintai, Jingdong shares Yonghui, and the value of the entity store was valued by Internet companies.

Online traffic bottleneck stage, offline shop fragmented traffic has become a new entry of Internet companies value, and online and offline supply chain coordination, easy to start consumer centric full channel sales services.

According to Accenture consultancy survey, there is a sign of "return to the physical store" in China's consumer market.

Data show that in the future, the proportion of consumers who plan to shop more through physical stores has climbed to 26% from 18% in 2014, and 93% of them believe that

Shopping is very convenient / convenient.

It is becoming more and more common to start from the electricity supplier and enter the retail business under the line.

Many well-known American electricity providers are currently under the line, including Amazon, Nasty Gal, ModCloth, Warby Parker and Bonobos, including well-known enterprises.

The first physical bookstore of Amazon (Amazon) is officially opened in Seattle, USA, which has only more than 510 square meters. Amazon hopes to interact with users in a face-to-face way to further deepen the relationship with users.

Nasty Gal CEO Sophia Amoruso stressed: "our customers will also shop in the physical store, we want to cover any location where customers are located.

We hope to interact with customers in the real world.

ModCloth hopes to start small businesses with less investment before collecting further market feedback.

Coincidentally, China's largest online bookstore, Dangdang, announced that it will launch a physical Bookstore project. Its first store is located in Changsha, with an area of about 1200 square meters, with the same price on line and offline.

Dangdang physical Bookstore responsible person said: "we intend to do a physical bookstore is actually not a traditional bookstore, but a cultural complex, not only enrich the experience, while online and offline integration, enhance Dangdang user stickiness."

Internet clothing brand, Yin man, is now fully distributing the offline retail network.

He said he plans to set up 10000 stores in China within 5 years.

In the first tier cities

In the two or three tier cities, fans are encouraged to open franchises and create new O2O business models through fan communication and marketing.

Staring at the store is not just a matter of fact.

There are also micro quotient.

In October, I contacted a well-known micro business enterprise.

According to the person in charge, the main selling group of genuine cattle fork is not to develop small white agents like Bao Ma, college students and white-collar workers, but to excavate mature teams.

One of the most important channels for mature teams is the pformation from the owner of a physical store or the store manager or shop assistant.

For example, a physical store has 2000 members, finds products complementary to the store, then develops the store manager into a micro agent, giving proper training to the store manager, which is equivalent to having 2000 members in disguise.

This is the way to success of big business.