The Most Fundamental Change In The Industrial Chain Of "Outdoor +"

The demand of consumers is placed at the source of the industrial chain, thus deriving the complete industrial chain including brand, channel, retailer, outdoor club, media, exhibition, training, competition, platform operation, capital investment organization such as sports industry.

Let's recall some "side events" that occurred in the outdoor sports industry chain in 2015.

It's hard to fully define what Yao Hanyang is doing.

After graduating from college, he has always insisted on fitness. He believes that both outdoor sports and competitive sports require professional training.

Different from traditional fitness system, through comprehensive training helps to improve athletic performance in different sports, such as badminton, football, basketball, cross-country running, skiing and other indoor and outdoor sports special training.

"And consumers have better experience and application." Yao Hanyang emphasized that they create multi category store with the core of actively promoting customer experience and deeply exploring customer needs. Through the CRM system, we can record the data models of customer participation, purchase, training and competition to further understand the real needs of customers, and do exercises for the future B2B mode.

Yao Hanyang said that the ISPO Summer Exhibition in Shanghai is almost custom-made for their format. They can display and capture all aspects of the "outdoor +" in many aspects.

Cai Ming also has a cross-border identity, which opened the focus in December 12, 2015.

The personal public number, "Ming Ming", is the media player who is good at sharing communication and the industry connections that he has accumulated over the years.

He said, "I will not have more heavy assets investment in retail, but I will have greater development in the media. I hope to spread more people through the media, so that they can enjoy and invest in outdoor sports, and develop an outdoor lifestyle over time."

Through more participation in all kinds of activities and exhibitions organized by the ISPO platform, we must pay close attention to the collection of industry trends, information and development trends.

ISPO exhibition is the most influential and largest sporting goods and fashion exhibition in the world. It is also recognized as one of the most professional display platforms in the industry.

In order to cooperate with the spring and summer brand ordering meeting, and to strengthen the outdoor advantages and deepen the core concept of "outdoor +", the first ISPO Summer Exhibition in Shanghai was born in 2015. Since then, the ISPO exhibition has been held in China for two sessions in a year, winter in Beijing and summer in Shanghai.

2016ISPO Shanghai Summer Exhibition will highlight the trend of outdoor sports industry in the form of "thematic", and further deepen the trend of farming, running fitness, water sports and so on.

Cross border and integration between summer new products and outdoor sports.

It not only brings new resources and new customers to outdoor sports brands, but also brings more business opportunities to the industry from "sports lifestyle".

In recent years, water sports, especially kayaking, have been developing rapidly and positively in the domestic water Club of Shanghai. The main kayaking training, travel and racing speed has been small but healthy and steady since its establishment in 2013.

In 2015, at the Banff Festival, ShangHai Railway Station and the first ISPO summer show in Shanghai, hitting the "future" aquatic sports enthusiasts, won the audience's warm attention and participation experience.

Competition is no longer a regional and government event.

Yao Hanyang mentioned in our introduction that they run cross-country race together with the outdoor running shoes brand every month, and they will also hold Crossfit function and obstacle race in the future.

To promote retail consumption through training, competition and post match sharing, it is better for "customer experience".

And the domestic combat brand "Kunlun decision", which has completed the B round of financing, will play an important role in the layout of the related industrial chains starting from the event in 2016.