China'S Travel Management Market Meets Golden Age

China's travel market is huge. In the meantime, domestic and foreign joint venture travel management companies such as CITS, China Airlines, Jiaxin, Ctrip, Shang Shang, business, tourism and tengbang international are actively cultivating the market. Airline agents, airlines and hotel group resources are also actively involved in the market, and the market competition environment is becoming increasingly fierce.

At present, as the most important resource side of the travel market, airlines and hotel groups are also constantly optimizing their own sales channel structure. The direct docking and cooperation for large business customers have also become the focus of their layout.

Compared with the above three categories of travel enterprises, the airline and hotel group as resource side have more comprehensive advantages such as products and brands.

Through direct cooperation with large enterprises, airlines and hotel groups will further cooperate with professional travel service providers in the travel management market to achieve win-win results.

In addition to the above four types of travel enterprises, the new travel management company represented by the treasure house has also grown up. The treasure house does not aim at selling the travel products online, but rather thinks that the enterprise provides a platform for the travel service system to enter the travel market for the entry, and obtains several rounds of financing.

Compared with the mature travel management market abroad, China

Competition is far less intense.

If you enter the American Express business in 2002

Since the establishment of a joint venture with China CITS, China's travel management market has only gone through more than ten years of development and is still in the initial stage of development.

With the establishment of multi-level capital market, the financing channels of enterprises have been opened, and the travel management market will also attract more capital to enter. With the support of funds, the problems such as talent and technology in the travel market will be greatly solved. Taking the Shang Shang business travel as an example, from the beginning of 06 years, the technology and services will be increased, so that "technology + service" will become the core strength.

In addition, the state has continuously promoted the economic vitality through reform, and the proportion of travel services increased by state-owned and private enterprises, and the deepening of government procurement services. China's travel market has already had the foundation for rapid development.

At the same time, we should also see that China's travel management market is still facing many problems at the early stage of development. The market concentration is still less than 20%. Compared with the first tier cities, the awareness of travel management in the two or three line cities is relatively weak; the travel management companies, especially the local enterprises' service mode and the proportion of the airline business are relatively high, how to break through the present situation has become an important topic for the rapid growth of the travel service enterprises.

Local travel management companies such as Ctrip, Shang and travel, travel in the road, tengbang international and so on began to infiltrate the two or three line city, and continue to guide and strengthen

Willing to accept more services.

China is already the second largest economy in the world, and the golden age of the travel market is coming. The huge capacity and development prospect of the travel market is a challenge and an opportunity for the travel related enterprises. From the development experience of the mature travel market in Europe and America, we can definitely predict for the Chinese travel management companies that whoever has good reputation and good service, who has high operational efficiency, who has strong technical reserves, who has strong capital operation ability and who has a good foundation for talent, will become the last winner in the market.

The competition of China's travel management market has been opened and the outcome will be worth looking forward to.