Wholesale Clothing Market To Kill Distributors
Capital and resources are entering the supply chain and wholesale links, and for clothing.
Wholesale market
In terms of the development of its business mode and the demand for efficiency enhancement, it also leads to the existence of the impulse of internal business.
The breakthrough point of efficiency improvement comes mainly from four aspects.
To put it simply, tradition
clothing
The way of domestic trade has always been a tree structure. There are many distribution links from the provincial level to the county level, and the excessive supply chain leads to the increase in price. The final retail product's markup rate remains high. So far, the domestic product price has begun to outpace the overseas market, and consumers are hard to buy.
To maintain the reasonable length of the supply chain, that is, to remove part of the distribution link is the general trend of China's economic development.
The efficiency of the electricity supplier in this field is quite competitive. For example, through the electricity supplier, retailers can directly purchase the Internet, and distribute their business partners to retail stores, reducing the distribution link and reducing the distribution.
distribution costs
。
Through the compression of distribution links, the distribution cost of clothing wholesale will also be greatly reduced.
For example, traditionally, the flow of goods is from the manufacturer to the professional market of clothing, then to the distribution market at all levels, and finally to the retail store.
With the intervention of the electricity supplier, the flow of goods will be shown as follows: from the warehouse of the manufacturer to the retail store directly, or from the warehouse of the professional market to the retail store.
The distribution links are reduced and the distribution costs are reduced.
The wholesale market of traditional clothing is decentralized and can not be integrated into data streams.
And the introduction of e-commerce, online platform, each paction will leave traces, forming clear trading data.
Through data collection and analysis.
Big data can help clothing wholesale link more accurate sales, thereby reducing marketing costs.
Wu Wenhong said that if the clothing professional market is all Internet based.
It will impact some C end businesses, such as Taobao merchants.
"Before the professional market did not have electricity supplier business, Taobao merchants could also pick one piece over there to pick up one and make use of information asymmetry to make the market bigger.
And when the professional market is launched, prices are pparent, and those who do C end businesses are hard to do.
Merchants who do not have enough cargo capacity and weak competitiveness will be eliminated, and counterfeit and inferior products will be withdrawn from the market.
Offline retail entities also gradually shift from the B2C business to the B2B supply chain in the process of electricity supplier test.
Integrate and invest resources into this field.
The reason for the change is simple: B2C business is equivalent to burning money and not making money.
B2B domestic business is profitable, for example, it can be developed by integrating resources with online discount stores.
Even if it fails eventually, the wholesale market will provide a complete supply chain for offline retail entities for offline retail entities.
Including the big run fat flying net, Yintai business, Zhong Bai group, Yonghui supermarket, and higher level offline retail giants, they have implemented the buying system, urban partnership plan and so on in the past six months.
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The Clothing Professional Market Is The Last Virgin Place For The Development Of E-Commerce.
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