Who Will Finally Be "Laughing At The Rivers And Lakes"?

Since the new year's day in 2016, China's comprehensive two child policy has been officially implemented. It states that "the State advocates a couple to have two children."

This means that two children born after new year's day are legal, which means that China's policy of one-child policy, which has been implemented for more than 30 years, has ended and withdrawn from the stage of history.

The landing of this major population policy has also declared that China has entered a new "two child era".

Analysis of the industry, the comprehensive two child policy will bring demographic dividend and short-term stimulation consumption, long-term role will improve the labor structure of our country, optimistic view is that it is expected to inject a living water into the economic situation.

Two child era opens, stimulates

Business opportunity

At present, there are about 140 million married child-bearing age women who have one child in China. After implementing the comprehensive two child policy, the target population of two children can be increased annually by about 90 million.

The national health and Family Planning Commission predicts that after the implementation of the comprehensive two child policy, China's population will reach a peak of 1 billion 450 million in 2029. The "two child" policy will increase the potential growth rate of China's economy by about 0.5 percentage points.

From the point of view of stimulating economic growth, pregnant and health care, monthly child care, child care products, culture and education industry are expected to be the first.

China children's Industry Research Center

It shows that from 2013 to 2017, the market size of pregnant and infant children is expected to grow to 2 trillion and 580 billion yuan, with a compound annual growth rate of 15%.

In terms of prenatal consumption, infant necessities, such as diapers, formula milk powder, baby carts, medicines and so on, have been expected to increase during the childhood stage.

On the whole, food, clothing, housing, pportation, education, music and so on are all part of the "two child" business opportunities.

To fully open the "two children", it is worth grasping the opportunity for the enterprises that make pregnant baby products, and believe that sales will continue to show an upward trend in the next 10 years.

It also brings a new wave of pformation and upgrading to many pregnant and infant related enterprises.

Industry "spring" is coming

Upgrading and pformation will be the trend of the times.

In fact, with the opening of a comprehensive two child policy, with the birth of newborns, the first prize will be the brand of the baby and baby industry, which has been ploughing the market for many years, and the demand for pregnant baby products will gradually expand. These brands will continue to exert their strength.

Industry insiders say that market opportunities are not waiting for others. After two children are open, they will be critical in the next 3 to 5 years.

It is both an opportunity and a challenge for the baby and baby products industry.

At present, the number of newborns born in the country is 1600-1800 million per year. Compared with the size of the population, business opportunities will certainly enlarge. However, the major international brands will also "seize" this big cake. International foreign brands will use their own capital chain and financing advantages to "divide the food" into the big market.

Seeing that the "spring" of the baby industry is approaching, many investment funds have also moved to this "fertile land" to try to find investment opportunities; and the existing pregnant and infant enterprises are also "the Spring River Plumbing duck prophet", and are preparing for the two children, upgrading or pforming the industry.

"Two child economy", the cake looks great, but it is not likely that the domestic brand babies can eat it, because the Chinese market is changing rapidly.

Most of the brand enterprises in China are international brands, and with the rise of the domestic market, they want to pform and rush to attack business opportunities. They should take the opportunity to layout as soon as possible and rekindle the brand dream to enter the market.

Participation in exhibitions

It is the first choice for enterprises to open up new markets and enhance their popularity.

There is no doubt that keeping pace with the times and casting brands is the only way for the future development of China's pregnant and infant enterprises.

With the gradual maturity of the Chinese market, "exhibition" is changing from the once insignificant to the essential now.

People in the industry generally agree that attending an exhibition is the most important thing for an enterprise.

One of the ways should also be the first choice for enterprises to open up new markets.

Because at the same time and at the same place, the most important producers and purchasers in a certain industry are gathered together, and such opportunities are not found on other occasions.

On the 13-15 day of May 2016, the eighth Eurasian China Zhengzhou international pregnancy baby products exhibition was centered on the convenient and densely populated Henan provincial capital Zhengzhou, which could radiate to 500 million of the consumption population in Shanxi, Shaanxi, Hebei, Shandong, Anhui, Hubei and other provinces.

Participating in the exhibition, enterprises can quickly and comprehensively understand the market situation, test new products and launch new brands to customers at home and abroad, and at the same time, contact with buyers from all over the world to understand who is the real customer and the development trend of the industry, and ultimately achieve the purpose of promoting products and occupying the market.

The higher the brand awareness is.

Only in the end can we be proud of ourselves.

At present, in the infant products market in China, the development of this industry is perplexed due to the bad product mix, unclear profit pattern and consumer distrust.

According to the insiders, under the circumstances of such a big change, it is still unknown how small and medium-sized baby products enterprises can continue.

How to make a breakthrough in this area and create a brand is very important.

Only by constantly innovating and providing healthier, more suitable and professional products and services can the maternal and infant products industry win the market and finally become a "laughing stock".