Interview With Founder Of Fang Jianhua

On the afternoon of January 27, 2016,

The theme annual meeting of the "interstellar dream" is held in the heart of Guangzhou sea. The suppliers and important guests and media from all over the country participated in the event. Fang Jianhua released the strategic blueprint for next year at the meeting. He will continue to explore the O2O mode and build a more complete ecological framework. In addition, Yin man + department store, Yin man + he joined the company, and man man + the self store, he will start a new pattern of commercial retail competition in the future and vow to achieve a sales scale of 300 million under the line.

It is reported that starting in July 2015, Yin man + thousand city store mode, as of now, has successfully signed more than 200, of which Jiangxi, Henan, Hubei accounted for more than 30%.

In view of this, the O2O project department has conducted a detailed analysis of consumer groups, clothing styles and product mix, so as to identify the three provinces as the key areas for development in 2016.

Yemann O2O project leader leisurely introduced, from the current number of shops, the number of contracts to see, Jiangxi, Henan, Hubei ranked the front.

The clothing styles of various regions have affected the distribution of contracts to a certain extent.

In Northeast China, clothing, colors, and cold winter are more popular. Cotton, feather, fur and fur are more popular. The southern provinces such as Guangdong, Guangxi, Yunnan and Hainan are not distinct. The price of the products is relatively low, while the popularity of Han style in the Jiangsu and Zhejiang provinces deviates from the style of cotton and flax.

Jiangxi, Henan and Hubei in the central part of the country have four distinct seasons, and the new rhythm of products is strong. They not only consume large spans, but also cut in from the core area, with a highly consistent group of people, which is conducive to systemically combing and improving the existing product structure and new steps of Yin man.

"How many counties are there in each province and how many towns are there in each county?"

Divisional warehouse management and service

According to the introduction, for the key areas, Yin man will set up a branch in the near future.

At present, the north and south market, due to regional differences, there is the same season, the North has entered the winter, autumn and winter clothes sold early on the shelves, and the far south is still summer wear season, or the same area, different stores uneven distribution of inventory, style, and so on, the branch will become an information and service pfer station, undertake the various regional franchisees inventory allocation, management, service and so on.

On the other hand, the first tier cities, Shanghai, Beijing, Guangzhou, Wuhan, Chongqing, Yantai, Shenzhen and other places, Yin man will use the direct experience store mode in the future, concentrate on building a model store, and create various experience services. After in-depth practice and market inspection, it will output an effective and feasible mode for the franchisees.

Dig 2 shops

It is reported that more than 200 have been signed.

In China, the number of stores that apply for 2 stores is about 15%. In a leisurely way, this is a good trend, which proves the advantage of O2O mode from another angle.

In the future, Yin man will carry out 2 shops development and training from the stores that have already signed up, and further consolidate the results and help the store to make profits.

It is believed that there will be no boundaries for future brands. Online brands will be involved in offline and offline brands. This attitude will become more and more fierce. Although O2O has become a popular fried chicken, the barbaric growth period has ended. The jungle rule of the future market will win the best interpretation. Only the O2O community with unique secrets can break through the blockade and seize the opportunity to grow up, so that there is a possibility of establishing a benign ecological circle.

For the layout of the O2O market in 2016, Fang Jianhua said that in this winner take all market, it is an important criterion for O2O whether it can survive if it can fully understand the user's deep needs and interact with users in a high frequency.

Because of the natural attributes of geographical and demographic differences, the O2O market is absolutely impossible for thousands of people, and every Yin man + business focuses on the identity of its own fans as the leader of the store's iron powder.

On the other hand, customer service and user experience will continue to deepen in the use of O2O, and constantly optimizing and improving consumer experience is the key to 2016.