Robust Cotton Spinning, Where Is The Mystery?

It is understood that last year's "double eleven" on the same day, robust group "cotton era" online store sales reached 126 million yuan.

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To cotton products, Hubei's stability is nothing more than a "rebirth of Nirvana".

According to the plan, after the completion of the project, it can produce 10000 tons of cotton spunlaced nonwovens annually, with an additional sales of 500 million yuan.

Looking back at the fate of this key cotton enterprise, Wang Xiongwei, vice mayor of Yue Kou Town, admitted that the seven plenary session of the Ten Session of the provincial Party committee put forward that we should further expand the aggregate demand while going to capacity, inventory, leverage, cost reduction and compensation to improve the quality and efficiency of the supply system.

Where is the mystery?

Bankruptcy crisis

Mention "robust textile".

From 2000 to 2010, the enterprise established by the restructuring of state-owned enterprises quickly grew up to be the representative of Tianmen cotton textile enterprise, with sales volume of 260 million yuan in 2011 and thousands of employees.

Liu Yang, a resident of Yue Kou Town in Tianmen, said that in the past, many men would rush to know their daughters if they heard that their daughters were "steady".

The good times ended abruptly in the second half of 2012.

Zhang Shaoping, deputy general manager of the company recalled, "cotton textile industry downturn, steady encountered unprecedented difficulties.

Cotton yarn can not meet customer requirements, especially the problem of hairiness, the customer requests improvement, otherwise it will stop placing orders.

This year, enterprises

Steep down to 100 million yuan.

Orders fell sharply, inventory of cotton yarn up to more than 200 tons, plus pay wages, enterprises are struggling.

"At that time, the employees were lax and they thought that the factory was going to close down. Some factory leaders also thought so."

An old employee said.

"Bone scraping therapy"

The cotton spinning equipment of 50 thousand spindles in the workshop has been dismantled. The more than 200 tons of cotton in stock are not seen. The name of the enterprise on the door is quietly renamed "healthy medical (Tianmen) Limited company".

"Inventory has been digested, new equipment will start running in March this year, ready to launch new products, it can be said that everything starts from scratch."

Xie Rong, manager of enterprise human resources department.

What makes this old enterprise look for life?

We understand that "

"Low end and backward products" is one of the important reasons for business difficulties.

In addition, the contradiction between excess capacity and production is exacerbated by the downturn in the industry.

Over the past three years, a "scraping treatment" reform aimed at eliminating inventory and compensation boards has been staged here: in 2013, the company launched the medical gauze expansion project, which digested the raw materials and provided economic support for further reforms in the future.

In 2014 and 2015, we shut down cotton mills, withdrew equipment and settled personnel, and launched a cotton spunlaced nonwoven project.

At the entrance of the company, the advertisement of "cotton era" is highly hung. This is the new product that the enterprise has quietly operated in the past three years.

Xie Rong took out a package of "cotton era" pure cotton napkin, and said, "we make cotton towels and mother and baby care products. This kind of cotton face towel sells at least 15 yuan higher than that of ordinary napkins."