China'S Department Stores Are Experiencing The Biggest "Closing Shop Tide" In The Past Five Years.

Recently, the "cosmetics Finance Online" reporter integrated I black horse and other related data, inventory of the domestic department store retail list in 2015.

From the list, in 2015, China's department stores seemed to have experienced the biggest "closing shop tide" in the past five years.

Taking stock of the physical retail industry in 2015 can not help but sob.

In mid 2015, it announced that 46 of the 90 department stores in the country would be shut down, and the Baisheng commercial group, with the reputation of "the first foreign capital", closed the remaining Tianjin stores early last year after a series of troubles. The Beijing Hua Tang, once indulged in the price war, closed 4 stores a year in Beijing.

Besides the department store, the super form is also not optimistic. The retail giant Carrefour has closed 30 stores in Kunshan, Hefei and Jiaxing in the past three years, and closed 18 stores in 2015 alone.

From the regional distribution, 2015

The most serious phenomena are two or three tier cities in Jiangsu, Anhui, Zhejiang and Guangdong provinces.

Under this background, the dominant position of department stores is still valued by cosmetic brands, and its short-term mainstream channel status can not be shaken.

The rapid change of department stores and supermarkets is also a warning for cosmetics dealers in the pition period.

The general manager of a hundred cosmetics agency in Zhejiang told the cosmetics Finance Online reporter that "Guan Dian Chao" has little influence on agents at present. But it warned from another aspect that agents should speed up the development of all channels and speed up pformation and upgrading.

"To this day, agents should speed up the diversification and deepening of network layout. If the main force relies on a certain type of network resources, I am afraid competitiveness will gradually be weakened."

The agent said.

As a long-term

Super agent, one of Sichuan's top 100 agents also said, "Guan Dian tide" as a phenomenon, indicating that the mode of consumption of terminal is changing rapidly, the agent should grasp the direction of change.

He said: "in the situation of simplification and pparency, the sales advantage of agents will gradually weaken.

Today's cosmetics agents should turn more from sellers to service providers.

On the top, it provides brand extension services including sales of cosmetics, and provides resources for the terminal.