How To Turn From Big To Strong Is Very Important.

The consumption of domestic residents, especially high-end consumption, is a significant new feature of the consumer market in recent years.

China's overseas consumption of tourists is not only the number one in the world in recent years, but also the consumption growth rate of cross-border electricity providers and overseas purchasing.

Why do people want to go overseas shopping? How far is the supply of goods in the domestic market from the expectation of consumers? How can we combine the supply side structural reforms to pull the purchasing power overseas?

Buy quality daily necessities.

"

Material heat is a mirror of the development of the domestic consumer goods industry.

Jing Linbo, vice president of the Institute of Finance and economics of the Chinese Academy of Social Sciences and vice president of the Chinese Market Association, said that objectively speaking, the variety, quality and service of domestic products do not have a certain gap from the international advanced level.

In recent years, China has made rapid upgrading, but the supply of high quality consumer goods still lags behind consumer demand.

The survey shows that the average annual income of Chinese tourists who travel overseas frequently is between 50 thousand and 80 thousand dollars per year. These people demand higher quality of life and higher demand for daily consumer goods.

Because the desire to travel abroad is strong and opportunities are many, the focus of their consumption has gradually shifted overseas.

Ge Fei worked in a law firm in Beijing. After returning to Beijing 5 years ago, he regularly went shopping in the United States. "Clothing products, toys and other children's products are especially expensive in China, and hundreds of dollars are needed to buy a slightly better brand product.

In the United States, the quality of children's clothing priced at $twenty or thirty is very good.

"In addition to the low price, safety is also an important reason for choosing overseas shopping, especially children's milk powder and biscuits. I dare not be careless, basically buy foreign products."

Ge Fei said.

During the peak season of tourism, such products as mask, eye cream and make-up water are often grabbed and broken by Chinese tourists in some large duty free shops in Tokyo, Seoul and other cities in Japan.

In order to deal with the "shopping tide" from China, some businessmen in Tokyo even restrict the purchase of Chinese tourists: the mask is limited to two packets per person, and the quantity of cosmetics and eye cream is limited.

"China does not lack consumer demand, but lacks the power to tie consumers."

Jing Linbo said that domestic enterprises should pay close attention to the changes in consumption trends and consumer demand in a timely manner, accelerate product innovation and upgrading, and make products more humane and more diversified, so that they can adapt themselves to the diverse lives of ordinary people.

From the offline stores, the most important breakthrough of Wuxi Suning in 2015 is the further implementation of the Internet strategy. The specific action is to open "suning.com cloud store" to achieve the full integration of store O2O.

In cloud stores, consumers can enjoy "online and offline, one key purchase", "no queuing, mobile payment", "shake, shake 0 yuan," and other "Internet services", but also enjoy "Suning finance", "overseas purchase", "red children", "Suning supermarket" and many other formats.

"Cloud store is a comprehensive pformation of traditional electrical stores, a comprehensive upgrade of the consumer shopping experience, in the cloud shop can feel the 360 degree of the scene of the O2O shopping mode.

Wuxi Suning Plaza Yun Dian, Shengmen gate, Yun yuan store and Jiangyin people's Road store were opened in 2015 and made a sensational opening effect.

From the online perspective, on the basis of continuously strengthening the advantages of home appliances and 3C products, Wuxi Suning further strengthened the development of many kinds of cosmetics, including mother and baby, offshore outsourcing, Suning supermarket and Suning finance in 2015.

On the sea, the New Zealand Pavilion, the American pavilion, the Hongkong Pavilion, the Japan and South Korean Pavilion and other national pavilions were opened up, and all the characteristics of the commodities were directly mined. The supermarket channel carried out the massive food festival, the 818 fever Festival, the O2O Shopping Festival and the super New Year Festival, which brought together the products of the world, all kinds of local products and massive exotic goods in China, and Suning finance upgraded to the wealth center, providing one-stop Internet financial services for families.

In 2015, Yi Bao registered users reached 130 million, and Suning financial pactions exceeded 100 billion yuan. Suning crowd and capricious products were loved by the public.

In the development of rural electric business, Wuxi Suning signed a strategic cooperation agreement with the Wuxi municipal government and opened up suning.com Direct stores in various townships.

In 2015, a total of 30 Direct stores were opened, and in September, the Wuxi Municipal Commerce Bureau held a Suning Yuntai investment promotion conference to help more local enterprises in Wuxi to touch the net and further promote the Internet upstart of local agricultural products, such as the Yangshan honey peach, the old wine of Yuqi, and other local agricultural products.

To achieve pformation and upgrading of textile industry and build China into a strong textile country, it is necessary to implement "three products" strategy of increasing variety, quality and brand.

"Increasing varieties is to better adapt to the needs of consumers, and increase diversified consumer varieties. Quality improvement is an important index to enhance product reliability; creating brand is to enhance brand influence and enhance brand awareness in the minds of consumers."

Feng Fei said.

The core of textile power is technological innovation, which requires not only radical innovation but also micro innovation.

Feng Fei believes that through minor innovations and designs, great changes in the quality and variety of products can stimulate consumers' desire to buy and supply and create demand.

"There is no doubt that we are now a big textile country."

Gao Yong said that at present, China's textile industry still has a certain gap with the advanced level of foreign countries in terms of brand and design in the research and development of high performance products, but these differences are not too far away.

Gao Yong said that during the "13th Five-Year" period, the textile industry will focus on technological input, high-performance research projects and international brand cultivation, and strive to turn to a strong textile country.

Overall, the supply of consumer goods market in China is ample. Compared with foreign markets, the market for consumer goods such as mobile phones and household appliances has not been very different. But with regard to the innovation ability and replacement speed of products, there is still a big gap between the supply capacity and the developed countries in many sectors such as cosmetics, home, medical care and so on.