Rural Electricity Market Is Like A Box Of Hope Opened.

Reporters during the Spring Festival for the rural electricity market survey, rural consumers for the electricity supplier this format is no stranger, even if the state-level poverty-stricken areas, also has the shadow of the electricity supplier.

At present, the rural electricity providers are losing money and making money. In the stage of expanding the market, the mode of buying on behalf of the generation is mainly used. However, due to the inconvenience of logistics and the low interest of consumers, some of the business outlets are in a state of neglect.

However, in rural areas below 35 years old, the new generation of consumer groups, low threshold and social attributes of mobile electricity providers began to be popular.

They and the new generation of the city

The distance is shrinking.

Slogans are loud but they are desolate.

Spark village, Ming Shui county, Heilongjiang

Development level:

Degree of acceptance

Service facilitation

From Beijing to the north more than 1396 kilometers, then came to Suihua, Heilongjiang, Ming Shui County prosperous village spark village.

Compared with Beijing electric penetration everywhere, the electricity supplier is still in the embryonic stage.

Including rural Taobao and several local e-commerce platforms are stepping up the development of this demand seems to be very vigorous "virgin land".

The advertisements for rural Taobao are almost everywhere in every village in Ming Shui county, but for this online shopping platform, local villagers in spark village have expressed little demand.

The chief official of the spark village committee said the spark village now has 13 teams, a total of about 400 households and 1300 people.

In July last year, rural Taobao distributed a website, providing a computer, a TV set and a network to provide online shopping services for the villagers of spark village.

However, at present, the site has been turned off several times.

According to the person in charge, when the rural Taobao site opened, it promised to provide door-to-door service to every villager who purchased agricultural products on Taobao. "This service is very attractive because the courier companies will generally take the place of the company.

To send to the villages and towns, the villagers will have to take more than 10 kilometers to pick up the goods, so the online shopping is very inconvenient.

However, at present, the local villagers are still used to organizing the agricultural products on the eve of farming and going directly to the county (Ming Shui county) or further provincial capital center to purchase chemical fertilizer, seeds and other agricultural products.

Mr. Meng, who was born in 1988, said that for most villagers, it is convenient to buy large quantities of seeds and fertilizers once a year, but it is still convenient for them to get home directly.

Or the price is too high.

According to the Beijing Business Daily reporter, at present, the population of online shopping in the village is limited to dozens of villagers who are "post-80s" and "post-90s". The rest of them buy online shopping as something new, but only occasionally.

Slow distribution of rural logistics is the biggest problem reflected by villagers.

At present, the last ten kilometers can not be delivered, and the convenience of online shopping is not as good as buying in towns or counties.

"Now that the countryside is rich, the roads and buses that are leading to the county are very convenient, and there are more and more private cars. The consumption in the county is almost normal. Although online shopping is rich in categories, but it can satisfy the daily needs of the villagers, there are plenty of shopping centers, supermarkets and agricultural capital companies in the county." in the view of the above-mentioned villagers committee leaders, the slogan of the rural Taobao is loud, but the demand for online shopping is far less than imagined.

Young people's mobile era

Yuanzhuang, Fengxian County, Xuzhou, Jiangsu

Development level:

Degree of acceptance

Service convenience

Like Liu Qiangdong's old town, Guangming Village, Suqian, it belongs to the northern Jiangsu Province, which is not very rich. It is a typical plain rural area located at the junction of two provinces in Henan and Shandong.

But the difference is that there is no "big hadron" here.

In the absence of a strong promotion of electricity providers, to tell the villagers what is the electricity supplier, how to buy and sell things online, the electricity supplier has a natural rhythm to infiltrate slowly.

Fang Fang, who has been married for two years, has been keen on buying clothes and other gadgets online for the past two years. Her husband bought handicrafts on the Internet to give her as a birthday gift.

However, after the two people went to work in Kunshan, they obviously felt that it was too slow to buy things online in their hometown. "Express delivery to the town express point, but also to get it by themselves, even if the faster Jiangsu, Zhejiang and Shanghai areas are also good for a few days, it will arrive in Kunshan one day".

In Fang Fang's view, her husband's online shopping habits have also changed and began to focus on the quality of products. Jingdong and other proprietary platforms have become the first choice for her husband to buy mobile phones and appliances.

Compared with Taobao and Jingdong, the popularity of emerging e-commerce brands is much lower.

Although there is a wall to wall advertisement on vip.com's walls, which is "as low as one fold," most villagers say they haven't used vip.com yet.

The supermarket beside the village road is also a part time purchasing agent, but it only buys from a fixed website, "the mobile phone convenience store is hanging under the line under the door", but the boss does not know what this means.

However, the popularity of smart phones has enabled a large number of mobile providers to fly to rural areas with social functions.

Xiao Yu is a senior three student. Mogujie.com, beauty, Chu Chu street and Taobao are her favorites. They are all bought by mobile phone, mainly clothes and snacks.

Xiao Yu and her classmates like cheap things, and Tmall and Jingdong are too expensive for them.

They enthusiastically share their novelty and cheap things with their cell phones and their peers, then place orders, wait, unpack them, and bake on social networks.

Electricity supplier has become a channel for the sale of agricultural products.

In the northernmost border between Fengxian County and Shandong, the Yellow River was converted to silt deposits. The apples produced here are very famous, and they are sweet and delicious.

When other villages are still shopping online, the villagers here have begun selling specialty products. They sell their own products through Taobao stores, and many express brands are also setting up sites nearby. A box of 10 kg of apples, Jiangsu, Zhejiang and Shanghai can be mailed.

Beijing Business Daily reporter survey statistics found that the village over 35 years old villagers are not interested in online shopping.

They like cheap and practical daily necessities.

Markets or supermarkets in villages or towns are still their first choice.

The local school takes the lead.

Hu Xi village, Yugan County, Shangrao, Jiangxi

Development level:

Acceptance level:

Service convenience

Because most of the courier points did not enter the village, usually consumers in Tmall, Jingdong online shopping, need to pick up the express delivery points, sometimes even need to walk more than 20 miles to the county town to extract some large commodities.

In addition, mobile payment has not entered the rural areas, only some stores in the county can be paid through Alipay and WeChat.

However, compared to Jingdong, Tmall and other electronic business platform, Yi Tian, such an area of electricity providers have taken the lead.

Yugan County, Shangrao City, Jiangxi province is a national poverty county.

Although the service providers such as Jingdong and Tmall have not yet popularized the services here, some specialized rural e-commerce platforms have already provided delivery to home services.

In the Yugan County welcomes the avenue to sell the electrical appliances populace electrical appliances city, in which already has the Haier household appliance monopoly shop such traditional entity shop, also has the emerging electricity platform "Yi Tian countryside electricity supplier".

The electronic business platform shop assistant said that today, the rural electric business in Yi Tian has been covered to all townships, and there are outlets in all towns and towns. The outlets are equipped with self-help purchase terminal equipment. As long as the farmers use the equipment at the township outlets, they can buy them even without mobile phones. The electrical appliances are directly sent to the villagers' homes by the county outlets, and the payment is paid on delivery.

Consumers can also download the phone App "Yi Tian buy" to place order purchase.

The products on the platform cover many kinds of products, such as household appliances, household products, agricultural and sideline products, clothing, cosmetics, drinks and so on.

Although the shop assistant said that the price of goods on the platform would be slightly cheaper than that of the physical store, the Beijing Commercial Daily reporter inquired about household appliances such as range hood and solar water heater through this App, and found that some of the electrical appliances on the platform had not been sold on Jingdong or Tmall, and the price of the platform was 3498 yuan SKYWORTH TV, which was priced at 2999 yuan on Jingdong.

The above clerk said, at present, the number of local farmers buying household appliances through the Internet is not very large, but it is showing an upward trend.

Especially during the Spring Festival holiday, the number of people buying household appliances through the Internet has increased a lot.