The World Shoe Base Dongguan'S Orders Decline Seriously.

At present, there are more than 3000 shoe enterprises in Dongguan, 1/3

Saturation, 1/3 barely maintain operation, 1/3 survival is difficult.

Known as the world's shoe manufacturing base, but the current shoe making enterprises in Dongguan

The order form is grim. The industry estimates that Dongguan shoe industry orders have fallen by about 70% from peak to now.

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Footwear industry is the traditional dominant industry in Putian, and also the first pillar industry of the ten major industrial clusters in Putian.

Statistics show that at present, there are more than 2000 shoe making and related enterprises in Putian, of which there are more than 260 enterprises above Designated Size and more than 100 thousand employees.

Footwear enterprises in Putian mostly rely on processing. In recent years, due to the influence of international economic environment, labor and raw material costs, more and more footwear enterprises are facing pformation and development.

Enterprises are also paying more and more attention to the research and development of their own brands, and most enterprises have their own brands through network marketing, so Putian has become a network business base.

Putian is a "shoe city" renowned both at home and abroad. It is also one of the main producing areas and important export bases of footwear products in China.

Last April, Alibaba and the Putian municipal government jointly launched the "China made Putian good shoes" campaign, so that "Putian good shoes" on the Internet a fire.

Recently, Putian has officially released four categories of "Putian good shoes" alliance standard, including sports shoes, children's sports shoes, casual shoes and light rubber shoes. It has provided a "pass" for Putian's good shoes to the world.

"At present, there are relevant footwear product standards in China. The key technical indicators of these standards are mainly based on the average level in the country. The testing of these shoes in Putian can not reflect their quality advantages."

Wang Dechun, Secretary General of Putian Footwear Association, said that after years of development, Putian shoes are located in the forefront of the country, both in terms of process control and staff proficiency. The quality of their finished shoes is far superior to the requirements of domestic standards.

In order to cooperate with ALI group's "Chinese quality Putian shoes" online monopoly activities, publicize the quality advantages of Putian footwear, entrusted by the Putian municipal government, Putian entry-exit inspection and Quarantine Bureau took the lead in the national footwear inspection center and several shoe making enterprises to formulate Putian good shoes standards, so as to enhance the quality of Putian's good shoes.

At present, Voight, Huafeng, Shuang Chi, Luo Chi, Si Wei Qi, Ying Zhao, Yi Bai Da, Lu Ni and other 48 shoe industry enterprises are willing to sign the "Putian good shoes" alliance standard.

Footwear enterprises representatives said that Putian launched the "Putian good shoes" alliance standard, providing quality control standards for Putian high quality footwear products, which will greatly enhance the market competitiveness of Putian footwear products and promote the pformation and upgrading of Putian shoe enterprises.

It is understood that the "Putian good shoes" alliance standard includes four categories: sports shoes, children's sports shoes, casual shoes and light rubber shoes. This standard is also the first innovation standard set by our province, which is higher and stricter than domestic standards, and some indicators even exceed international standards.

For example, a basic index of the internal quality of shoes, folding resistance, the national standard requires 40 thousand times of folding resistance, the phenomenon of bottom opening, sole crack and other phenomena can meet the relevant indicators. The Putian good shoe alliance standard has increased the index to 50 thousand fold resistance.

And in actual production, many shoe enterprises in Putian can withstand 80 thousand times of their samples, and still meet their superior quality requirements.

In addition, in terms of wear resistance, peel strength, health and safety performance, the "Putian good shoes" alliance standard is also more stringent.