What Else Can Semir Do After Its Growth?

Shortly after the start of the Spring Festival,

Semir disclosed that in January 2016, Semir achieved a total sales of 2 billion 298 million yuan, up 49.42% over the same period last year.

In addition, in the 2015 annual work summary and commendation conference, Semir group also revealed the total sales in 2015: Semir group achieved a total sales of 21 billion 500 million yuan, an increase of 16% compared with the same period last year, and 1 billion 500 million yuan in taxes, an increase of 35% over the same period last year.

In the face of the decline in the performance of traditional brands in China, how will Semir clothing continue to seek growth in the future? Qiu Guang, chairman of Semir fashion, said that in 2016, Semir group was founded 20th anniversary, and it is also an important year for Semir development. Semir group will focus on Cultivating logistics protection capabilities and teamwork capabilities, and create a "public platform" and "supply chain platform", as well as do well in consumer services and agents.

Prior to this, Qiu Guang and he have publicly stated that by 2018, the electricity supplier plate will achieve a goal of reconstructing Semir. The contribution of the electricity supplier will mainly come from two aspects. First, the online sale of the stock under the traditional line, the broken color and the broken specification products.

Second, expand its own e-commerce platform, based on the current "brother to buy" platform, we also plan to build a comprehensive e-commerce platform for children's brands.

Reporters learned that in 2014, Semir clothing business sales revenue exceeded 900 million yuan, the current sales of new products in the electricity supplier channel has exceeded 50%, online growth is faster than offline.

In the 2015 Tmall double 11 big promotion, as of 2:30, Semir Group sales total 200 million yuan, wireless terminal accounted for 80.46%, of which Semir

Breaking 109 million yuan, eventually the whole group achieved 396 million yuan sales throughout the day.

However, from the official website of Colombia, the number of products presented on its homepage is not large.

Veteran practitioners in the industry told the billion power network that the platform strategy of Semir's brother bought little effect. The reason why Semir's clothing industry can maintain growth is mainly due to the active adjustment of storefront, the timely closure of unprofitable stores, and the opportunity to seize the two or three line city market by sinking channels. At present, the number of Semir stores in second tier cities has exceeded 2000.

Moreover, it can perfect the supply chain and constantly select high-quality suppliers for cooperation.

Public information shows that Semir Group Co., Ltd. was founded in December 18, 1996 in Wenzhou, Zhejiang Province, in March 11, 2011, Zhejiang Semir.

Limited by Share Ltd listed on the SME Board of the Shenzhen stock exchange. In April 2015, Semir announced the signing of Korean star Jin Yubin as spokesperson for the image.