TOM TAILOR Enters The International Market

California LOS GATOS, February 17, 2016 - TOM TAILOR GROUP in Germany, one of the most famous and fastest growing fast fashion in Europe, has decided to adopt Centric's product life cycle management (PLM) solution to help enterprises develop and enter the international market.

The group is currently undergoing rapid expansion. With strong growth in the past few years, it has about 7000 employees worldwide, and has 1450 retail stores and 3000 stores in 35 countries.

Through the first five years of development, TOM TAILOR's own brand and acquired brand Bonita revenue increased from the previous 200 million euros to more than 900 million euros.

The products of TOM TAILOR and Bonita brands include casual wear, jeans and other clothing. The target consumers include men, women and children.

The acquisition of Bonita has opened up new development opportunities for the group, and has successfully incorporated the population over 40 into its new target consumer group.

The choice of Centric is aimed at helping them achieve their key competitive strategies: systematic analysis of fashion trends and rapid implementation, responding positively to customer needs.

"Before we decided to cooperate with Centric, we conducted a very thorough and careful investigation," said Heiko TAILOR Schaefer, chief operating officer of TOM TAILOR.

"The PLM project is crucial for us to achieve our strategic goals.

Because of this, we spent about a year to understand and verify all kinds of products in the market, communicate with PLM solution providers and customers who are using PLM solutions, and finally choose Centric according to their requirements and understanding of PLM.

Centric PLM focuses on the fashion industry, adhering to the mission of continuous innovation and joint development with customers, winning the praise of users. At the same time, Centric also has a very professional consultant team, and also makes us choose Centric one of the most important reasons.

One reason for TOM TAILOR to implement PLM projects is that it needs to pform its IT infrastructure in an all-round way.

The system before TOM TAILOR consists of up to 74 different systems, making internal and external collaborative office complex and rigid.

"Most of our team members are very young. As millennial people, they are eager to innovate, and are accustomed to using mobile applications and digital technology.

Centric 8 PLM just meets this need; the use of this system is quite simple, flexible and effective.

Compared with other traditional systems, Centric 8 PLM has implemented a more modern and younger working mode.

Frank Pupkes, the head of the TOM TAILOR group IT, said.

Centric in

The degree of professionalism is another key factor for TOM TAILOR to choose Centric.

"We value Centric because their team really understands fashion.

In fact, due to Centric's focus on the fashion industry, even the whole Centric team, whether the CEO or the consultant, can clearly answer our doubts, which makes us feel that each of them belongs to the same family, "adds Paul Kr semann, the core application manager of TOM TAILOR group.

TOM TAILOR will first use Centric 8 PLM in its jeans apparel department, then gradually infiltrate into men's, women's and children's casual wear.

Then it will integrate the agents and suppliers in Asia.

"TOM TAILOR has been developing rapidly over the past few years. It is indeed admirable.

I firmly believe that our in-depth understanding of fashion and our Centric 8 PLM will help TOM TAILOR to lay a solid foundation and further accelerate its development in the process of business pformation in the future TOM TAILOR, "concluded Centric Chris and Groves, President and CEO of Centric.

We are deeply honored that "TOM TAILOR chose us as a partner."

TOM TAILOR

TOM TAILOR is a fast fashion company with a leading position in Europe.

It has two major brands, TOM TAILOR and Bonita, to provide fashion accessories and accessories for consumers from 0-60 years old.

TOM TAILOR group stores in over 35 countries worldwide.

The Bonita brand is being sold in more than 1000 retail outlets in Europe.

Besides selling in 460 retail outlets, the TOM TAILOR brand also includes 200 brands.

It is sold in 3000 stores and 8400 multi brand stores.

The two brands now have online stores, and the TOM TAILOR brand can now be purchased through online stores in 21 countries.

TOM TAILOR group has more than 7000 employees worldwide.

Centric Software

Centric software, from Silicon Valley headquarters to offices in various fashion cities around the world, is constantly innovating for the most famous brands of fashion, retail, footwear, luxury and consumer goods.

The most important product of the company, Centric 8 PLM, provides customized product planning, product development, procurement, business planning, quality control and product style management for the rapidly developing consumer goods industry.

The Centric Centric solution, as an extension of Centric 8 PLM, is tailored for small businesses, enabling them to directly learn from the industry's innovative technology and key industry knowledge.

Centric software has won many industry awards, including the Frost, Sullivan, the retail, fashion and apparel industry PLM PLM global product differentiation Excellence Award. It was also named as one of the world's top 100 Private Companies of Red Herring in 2013 and 2015 respectively.

Centric is a registered trademark of Centric software company.

Other brands and product names belong to their respective owners.