• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Who Is The Last Straw To Kill The Baleno?

    2016/2/24 13:41:00 32

    UNIQLOBalenoGross Margin

    After 90 wearing Metersbonwe, UNIQLO, 80 after wearing Baleno, Giordano.

    Once many people feel that Baleno has a face, they are faced with the fate of selling themselves.

    Recently, Hongkong German wing Jia group announced the sale of its subsidiary Baleno Kingdom Limited, Shanghai, to 250 million yuan.

    De wing Jia said that the company is restructuring, the sale of Baleno can optimize resources, and the other side is Baleno's potential distributor - Shanghai Hui Ye Industrial Co., Ltd.

    According to the results of the second, third quarter of 2015, the group's two major businesses, textile business and retail business, recorded a year-on-year increase of 15.5% in the first half of fiscal year after the fall in the three fiscal year. The sales volume increased by 22.2%, and the gross profit margin improved from 21.9% to 22.5%. The latter only gained 0.5% increase and recorded a loss of 53 million yuan.

    Among them, Baleno's performance continued to grow negatively, and the contribution of the whole retail business to the group declined.

    On the other hand, as an agent for the textile business of UNIQLO, its orders continue to increase, and its contribution to the group's revenues has been rising.

    In this way, de Yongjia is obviously inclined to bring the textile business with stable profits to the company, and it is also reasonable to throw away the burden of Baleno.

    Glory is not a strong enemy.

    In "Crazy Stone", Huang Bo said, "I am a brand, Baleno!" and let the brand circulate widely.

    Baleno, founded in 1981, was originally a Italy brand and started operating in Hongkong shortly after its establishment.

    In 1996, Hongkong German wing Jia Group acquired the "Baleno" trademark and created the "Guang Zhou Friendship Baleno Company Limited" to re brand packaging, making it a great success.

    Baleno clothing company has more than 10 brands, including Baleno, S&K, interactive zone, pure pmission, water rainbow, clothing color and so on.

    In 2000, Baleno began to enter the golden period of development. At that time, local stores expanded rapidly and sales increased steadily, becoming a household name brand.

    But with the changing market, Baleno's fortunes are far behind.

    At the peak of the more than 3000 stores, there are only 43 in Hongkong, 54 in Shanghai, and 56 in Beijing, and many of them are relocated to shopping centers and shopping malls in the core business circle.

    The first wave came from mainland fashion brands represented by Metersbonwe.

    With the rise of private apparel enterprises in Jiangsu and Zhejiang provinces, such as Metersbonwe, Semir and other leisure apparel brands, with the perfect and flexible retail management system, the combination of direct operation and franchising, they occupy a place in the market.

    The second wave has not yet come to a head from the first wave of impact, and the rival of H&M has been aggressive. The fast fashion brands represented by UNIQLO, H&M, ZARA and GAP have been expanding rapidly in China since 2006.

    These fast fashion brands quickly get the favor of young people with a small amount of money, quick updates and moderate prices.

    Today, fast fashion brands accelerate the layout of the two or three tier cities, and continue to strengthen their leading position and competitive edge in the market.

    At the same time, another shock comes from.

    Online retailers

    Traditional brands have been greatly impacted by online sales, but most brands are actively pforming, opening up online and offline, and realizing full channel operation.

    If Metersbonwe puts forward the O2O mode of "life experience shop + American bond APP", Semir invests in foreign cross-border electric business and enters into the field of children's wear. UNIQLO creates 360 degree comprehensive digital brand and commodity retail service experience, so that customers can experience products at any time and anywhere.

    By contrast, Baleno's Internet has been slow and inefficient.

    _ueditor_page_break_tag_

    He lost to his opponent and lost to himself.

    Before there are domestic leisure brands, and then there are international fast fashion brands. The fact that Baleno's old brand of Hong Kong is worrying is inevitable.

    There is a famous saying in the clothing industry, "there is no weak market, only weak products".

    In the past ten years, Baleno has no big moves. Whether it is channel expansion or commodity combination, or brand promotion, it is not satisfactory in every respect, which may be the reason why he gradually lost his heart.

    From the so-called "China's LV" to today's dismal selling, from the first tier cities to the three or four tier cities and even the four or five tier cities, their own problems may be more important.

    At the initial stage of Baleno, the overall domestic clothing resources were relatively scarce. By virtue of the fashionable design and parity at that time, the sales market was opened rapidly in China, but this laid the foreshadow for the future decadence.

    Mao Lihui, a well-known clothing critic in China, said in an interview: "no matter how bad the clothes are, they are not worried about sales. This mode of development makes the domestic casual wear enterprises unintentionally study the fashion connotation and spirit of casual clothes, and understand what the consumption desire of the market is, eventually leading to the narrower and narrower the market of domestic casual wear brands, and many brands are more positioned by the public as student clothes."

    Looking back at Baleno's Germany Yongjia group, it is a manufacturing and trading company mainly engaged in fabrics, textiles and clothing. It pays more attention to profitability and expands its scale. It only makes a business of making money by selling and selling clothes, and has no intention to properly organize the brand.

    and

    Fast fashion brand

    The comparison of the operation mode shows that Baleno still has a few months to design and produce from a garment according to the traditional production process. It is listed on a quarterly basis, mass production, and international fast fashion brands such as UNIQLO, ZARA and so on. The new product is updated to one or two weeks, with a small quantity of production, which caters to the needs of young consumers represented by the 1990s.

    Yang Dayun, President of UTA Fashion Management Group in China, said in an interview that these changes are always based on maintaining the original interests and scale.

    Clothing brand enterprise

    To completely pform the concept of management and management is to reverse their industrial chain completely. This seems to be an impossible task. "But without changing, these brands will disappear in the next 5~10 years, so they will be replaced by more market segments, precision marketing, personalized needs, and more innovative business models."


    • Related reading

    How Cool Is Hongkong In The Spring Festival?

    |
    2016/2/19 16:56:00
    10

    Guangdong Clothing Wholesaler Pformation Brand Business: This Year'S Goal Is To Live.

    |
    2016/2/19 16:40:00
    19

    2015 What Opportunities Are There For Clothing Electricity Suppliers To Increase Sales By 21%?

    |
    2016/2/19 15:21:00
    33

    Workers' Rights And Interests In The Clothing Industry In 2015

    |
    2016/2/3 16:53:00
    26

    Baleno 250 Million Sold The Clothing Companies That Had Fallen Over The Years.

    |
    2016/2/2 16:32:00
    45
    Read the next article

    Chen Wen: Designers Need To Break Through Business Bottlenecks

    People's demand for individuality expression is becoming more and more obvious. Fashion meets people's desire to express their individuality. Designers need to break through the bottleneck of business. Next, let's take a look at the detailed information.

    主站蜘蛛池模板: 国产h在线播放| 羞羞漫画成人在线| 欧美怡红院免费全部视频| 在线观看无码AV网站永久免费| 国产大片91精品免费观看男同| 亚洲人jizz日本人| 曰批全过程免费视频网址| 欧美日韩一区二区成人午夜电影| 国产麻豆精品手机在线观看| 亚洲精品偷拍无码不卡av| 中文字幕欧美一区| 色妞bbbb女女女女| 无码人妻精品一区二区三区久久| 国产日韩欧美自拍| 亚洲欧洲中文日产| a级在线观看视频| 精品国产香港三级| 好男人看片在线视频观看免费观看| 国产乱妇无码大黄aa片| 久久久久无码专区亚洲AV| 色情无码www视频无码区小黄鸭| 故意打开双腿让翁公看| 又大又粗又爽的三级小视频| 一区在线观看视频| 美女网站免费福利视频| 日本伊人精品一区二区三区| 国产成人精品久久| 久久亚洲美女精品国产精品| 自拍另类综合欧美小说| 巨大挺进她的花茎| 人妻丝袜无码专区视频网站| a级毛片高清免费视频| 污污视频网站免费观看| 国产精品国产精品国产专区不卡| 亚洲欧洲精品一区二区三区| 香蕉视频在线看| 日韩制服丝袜在线| 又粗又紧又湿又爽a视频| R级无码视频在线观看| 欧美成人在线视频| 国产在线播放网址|