Italy Milan Fabric Exhibition: High-End Pronoun

In many people's eyes, Italy fabric is the pronoun of high-end fabrics, "Italy manufacturing" represents the taste and quality.

At the just concluded UNICA fabric exhibition in Milan, I heard the most word in 3 days. It was "excellence". The most heard word was "to maintain the image created by Italy".

It can be felt that both the exhibition organizers, the Italy trade community and the Fabric Companies in the country are practicing this principle.

The most terrible thing in the world is not good enough, but better than you.

How many times have we heard some Chinese fabric enterprises say that our fabrics are already very good, or our fabrics can match the Italy fabrics, but never heard of any enterprise expressing the ambition to surpass the Italy fabric.

Many people have analyzed a question: why is Italy fabric better than Chinese fabric?

The reasons include good raw materials, strong equipment, high technology workers, and even some people say the local water quality is better.

But every reason seems unassailable.

First of all, raw materials are also good buys, which can not be bought with money. Secondly, how many enterprises have imported the high-end equipment completely, and the difference of equipment is almost negligible; besides, the quality of workers, the Chinese nation is a smart and industrious country recognized by the world, and we are not inferior in terms of technology and dexterity. Finally, if water quality is really a reason, can we not find enough water quality in the vast territory and abundant resources of China?

In fact, in my opinion, the real difference arises from standards.

We and Italy have different standards and pursuits for the production process and products.

Ercole Botho Botto Poala, the new chairman of Milan UNICA fabric exhibition, once said that the future goal of Italy fabric is not only high-end and luxury, but excellence, that is, surpassing itself. Ercole

What we call "good" is 100 points. Italians want 120 points, not even caps. They just want to break through.

In answering reporters' questions, Chinese journalists have asked whether Italy fabric companies believe that Chinese fabrics are threatening. The Italians reply is that the two countries' fabrics are not comparable because the market and customers are different.

Although this is a great truth, the global market is so large that it does require different types of enterprises to meet different market demands, but Chinese fabrics always lack a place in the high-end market.

"Made in China" is not a partial view, but a whole.

I do not want to hear any remarks about "part of Chinese enterprises plagiarism" and "Alibaba counterfeiting" on such exhibitions and other occasions. Please leave the final dignity to "made in China".

Our Italy enterprises are better than us, and their efforts are directed towards innovation. They are jointly maintaining the "Italy manufacturing" reputation.

When we put forward, how can we look at Italy

When the Chinese high-end fabric is comparable, the other side is smiling: who says what is not important, customer recognition is the most important.

Simply, the word is directly related to the key.

China does not have no high-end fabrics, but lacks the right to speak. Behind this right of speech is the degree of recognition of customers.

Many people in the industry believe that we can make comparisons.

Fabric products, for example, some of Shandong's high-end men's wear fabrics are not inferior to those of Zegna, a well-known manufacturer in Italy.

It can also be said that even so, facing the same price of similar fabrics, customers are more inclined to Italy brand.

China's high-end fabrics are faced with either the embarrassment of high places or the forced sale.

Why did it cause such a situation? "

"Word-of-mouth" lacks the sense of responsibility to maintain "made in China".

Although the high-end market is now being discussed, the establishment of this word of mouth is not really through the establishment of several high-end fabric brands, but the result of the joint efforts of tens of thousands of small and medium-sized enterprises.