South African Children Wear ZARA Line To Enrich The Industrial Chain

The survival of many brands is inseparable from the development of the parent brand, and the Antarctic is no exception.

In terms of design, children's underwear generally extended the style of the mother's brand adult underwear, but only enriched some of the colors and patterns in the way of embellishment.

In addition, the brand also attempts to organize group activities every year to allow interaction and diversion between the parent brand and its sub brands, such as "brand day" activities, including home textiles, men's wear, women's wear, and so on.

Such products are presented to consumers, conveying consumers' concept from single brand to retail brand, providing one-stop product service for consumers.

For children's clothing, which only occupies 15% of the total sales volume, it can deepen consumers' impression of the brand, thereby promoting consumption of other categories and producing brands.

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The practice of this seed brand to continue the mother brand tonality is not only reflected in the marketing mode, but also in the supply chain mode. "We arrange the children's clothing supply chain through the requirements of the supply chain of adult underwear."

Compared with other children's clothing brands, the advantage of the South Pole in the supply chain is obvious. The team will find different levels of industrial agglomeration area, and will own the big and good quality manufacturers as suppliers, and then according to different age groups, different categories of products, from the existing main factory as the lead, will other factories gathered into the supply chain industry.

As a local brand, the Antarctic people have been rooted in the local market for a long time.

Since the early days, the brand has made deep efforts in the local market under the offline retail terminal, but this mode has been gradually replaced because of rent, manpower and other reasons.

Today, Antarctica has set up an Antarctic electricity supplier, using distribution channels to build online marketing network, and in the form of brand authorization to rely on distributors to sell.

At present, the number of dealers on the line has reached 1000, and the business super system is the main line.

But in the face of far away and diverse styles of South American dealers, different shops need different styles of products.

"We will achieve thousands of stores."

For example, maybe the goods in this supply chain are not suitable for the customers in this store, but they are suitable for another one. Then we will match the appropriate goods with the appropriate ones.

But the price system is the same.

Shen Chenxi revealed.

however

It is also a technological activity.

Many dealers lack the awareness of network marketing, and there will be many problems in store operation.

Antarctic electricity providers spy on this situation, undertake the operation and design of distributors, and docking between platforms.

In this way, the mode of e-commerce platform has increased the adhesion of dealers to a certain extent, and enhanced the relationship with distributors.

Although it is similar to other clothing brands in children's clothing brands, children's wear brands will continue their style and tonality, learn from the experience of garment supply chain, but have a great deal of technology and clothing.

The age of the polar children's clothing is larger than that of the baby, the child, the child and so on. The process of each group is different. For example, when designing the children's clothing, the children of this age group grow faster, so the adjustable length and comfort of the sleeves, trousers and other parts need to be stronger.

And the clothing of big children is more inclined to clothing design.

But at the moment, there are many problems in the supply chain of the children's clothing in the south pole, such as the lack of product category, the relatively small scale of production, the weakness in stocking, research and development, etc.

Shen Chenxi said that in view of these circumstances, first of all, the team will increase the quantity of supply through the way of making the brand, while maintaining a cost-effective route while guaranteeing a certain amount and increasing the brand profit; secondly, forming a professional team layout supply chain, providing in-depth services for the supply chain from R & D, quality control, etc. Finally, it is necessary to deeply combine the industrial chain, strengthen the cooperation of various industrial chains, and enrich the supply chain.