Japan'S Running Shoes Brand Asics Bad Results, Net Profit Fell 80 Million Euros

Asics brand insists on high technology and high quality standards, and has developed a number of patents. It will prevent the wearer from getting hurt and sports fun, and has established the status of the fifth major sports brands in the world.

Recently,

It announced its poor performance in fiscal 2015.

Net profit fell to about 80 million euros, compared with 167 million euros in 2014.

This means that Asics's net profit has fallen by more than 50%.

It is one of the important reasons for the drop in profits, especially in Brazil.

However, after adjusting the monetary impact, revenue growth in the Americas and European markets increased by 14.5% and 15.7% respectively.

Asics has just changed the fiscal year cycle.

As a result, the 2014 figures were compared with those in 2015 as of December 31st.

Asics also recently announced the acquisition of Runkeeper, a smartphone app, hoping to keep pace with the competitors such as Adidas and Nike in the digital strategy of the fitness market.

It is the brand of running shoes created by Onizuka Yayoshiro, Japan. ASICS is plated from the Latin motto "anima SANA in corpora Sano".

In 1950, the company was renamed "ONITSUKA TIGER".

The company's first breakthrough was in 1951, a long-distance runner wearing TIGER running shoes won the first prize in a marathon race in Boston.

Sales exceeded BOSTON MARATHON.