Ralph Lauren Global Brand President Left A Small Storm

Christopher Peterson becomes the victim of Stefan Larsson, the new CEO of Ralph Lauren Corp. Ralph Lauren group. He will leave the post of global brand president, and the position will also be canceled, indicating that Stefan Larsson will become more centralized as a CEO to control the development of the group.

The 50 year old Christopher Peterson joined Ralph Lauren Corp. Ralph Lauren group as senior vice president and chief executive officer in 2012.

Christopher Peterson will leave in May 31st.

The president of each group will report directly to CEO Stefan Larsson.

The US luxury group said it would simplify the structure and facilitate the direct leadership of Stefan Larsson.

However, in April 2015, the US group added the position of president of the global brand and was run by Christopher Peterson. In less than a year, the company said it would cut the position.

It is false. It is a real courtier.

Because the brand is too old,

Corp. Ralph Lauren group has been performing poorly in the past three years. The group's most important figure and chief operating officer, Roger Farah, has been hopping into the US luxury brand Tory Burch LLC in September 2014 as co CEO.

Despite the creation of the largest luxury group in the United States, the 75 year old Ralph Lauren Ralph Lauren has obviously been unable to reverse the bad situation of the Ralph Lauren Corp. Ralph Lauren group. Under its leadership, the company has been constantly reorganizing its personnel and restructuring its brand, but it still can not save the declining performance. Finally, it is determined to give up the global president of the Old Navy Old Navy brand Stefan Inc. in September 2015. The company formally joined Ralph Ralph in November 2015.

So far this year so far, less than two months less than Ralph Lauren Corp. (NYSE:RL), Ralph Lauren group's share price has plummeted by 18%, and the decline in the past year has been as high as 33%.

The news of the replacement of CEO once made Ralph Lauren Ralph Lauren share price strong, knowing that the company was the fourth worst seller in the first half of 2015.

However, in early February, the company's three quarter earnings report showed that the hope that the new CEO would come to the rescue of the company could be as long as possible, and that the company's share price continued to be explored.