CHIC2016 Spring Exhibition "Craftsman Spirit" Is Brewing

With the rapid development of China's garment industry, the consumption consciousness of Chinese local consumers is also accelerating.

In the past two years, international brands and luxury brands, which have been popular and popular all over the country, have been shrinking. The fundamental reason is that domestic consumers are out of the blind pursuit of well-known brands.

On the platform of CHIC2016 spring exhibition, a craftsman spirit originated from the essence of Chinese traditional culture is brewing.

The LOGO used to show the value is hidden, and the attractiveness of the classic style is easy to fall. Even the westernized design has been evaluated as a lack of understanding of the Oriental form.

With the growth of local brands and local designers, Chinese traditional culture has gradually regained its mainstream position.

Similarly, traditional culture, as the driving force behind the development of China's local brands, has also shown prominently in previous CHIC exhibitions.

The "design power" exhibition area, as the most original exhibition area, attracts a lot of buyers, buyers and spectators.

In the interview of exhibitors of CHIC2016 spring exhibition "design power" exhibition area, what journalists often hear is the design of Chinese traditional culture.

On the basis of learning western costume design, young designers of new generation have also turned to explore the integration of eastern and Western aesthetics.

Similarly, not only the pioneers are attracted by Chinese traditional culture.

There are also many Chinese indigenous brands.

"Nowadays, the design of integration into Chinese traditional culture is not designed to attach the traditional elements to the surface of the product, but is truly consistent with the Oriental aesthetic design."

WOW-IN brand design director

Say.

WOW-IN brand is mainly based on bag products, and Chinese traditional culture is also the design source that guides the personalized development of the brand and innovating the market.

"What we have been doing is trying to integrate Western materials and technology with traditional Chinese culture.

We often see that some designs from Japan and South Korea have been recognized and appreciated by the international fashion industry, but the design and roots of them are all used in eastern elements, but they pay more attention to the blending of eastern and Western cultures. The design has both Oriental connotation and Western aesthetics, which is the way of design for Chinese local brands to explore.

Liu Shengyi said.

And the mainstream thinking of this design also promotes the innovation and development of Chinese traditional clothing industry.

China's international fur city, which is to be unveiled at the CHIC2016 spring exhibition, is exploring the way to design and guide industrial development.

Pei Shichao, Secretary of the Party committee of Daying Town, said, "China's

The force is leading this oldest fabric to a better future, which is more in line with oriental aesthetics and more diversified design innovation.

"Today, regardless of department stores or shopping centers are striving for differential development, in the final analysis of the difference in style.

International brands and fast fashion brands once occupied the leading position in the sales of stores, but in recent years, local personalized brands and designer brands have led us to see new directions for expanding the market.

Many times at the CHIC exhibition, the new store owner told reporters that the mall has now set out 1/3 of the women's clothing brand to introduce original Chinese brands.

"When choosing a brand, what I value most is the brand that can manage the East West elements well and meet the needs of the market."