Han Du Yi House: Welcome The Era Of Internet Brand Prosperity

In March 5th,

Shenzhen's Zhihui blue ocean Internet brand incubator hosted the "52 Hz Hertz search for the real Internet brand Internet brand" blue whale Forum (ShenZhen Railway Station) in Xinghe Chuang world.

At the meeting, Dr. Yan Jingyu, President of Xingbo Bowen Research Institute and Jia Peng, general manager of Zhihui blue ocean fashion Internet brand incubation base, jointly unveiled the unveiling ceremony for Shenzhen Zhihui LAN Hai Internet brand incubation base, marking the official launch of the Chi Hai blue ocean incubation base. The forum site, Zhao Yingguang, founder Chen Mingyong of OPPO, and sunflower clothing, CEO, and time store made a wonderful sharing.

The "Chi Hui blue ocean" incubator is the first Internet clothing brand incubator of Han dresses, and the Internet brand incubation base is an important strategic direction in the development process of the Korean Dali home business group.

Han Du Yi she

Group Chairman Zhao Yingguang said that the incubator will be in marketing, brand, warehousing, supply chain system, customer service,

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It provides an overall solution for the clothing business, and can help Internet brands quickly form their value through cooperation with venture capital, corporate training, legal advice and human resources.

He stressed that what Han Du Yi house is doing is an energy incubator, which will open the supply chain, IT system, warehousing and logistics, customer service system and integration services to small brands.

Previously, Han dresses has incubated nearly more than 20 Internet clothing brands such as AMH, Mini Harun and Nissan. In 2016, it will step up from the Internet brand incubator platform to the ecosystem, so the first Internet brand incubator incubator base was set up in Shenzhen.

This is probably a topic that Han Duyi house has been asked about. For this reason, Hu Jindong, vice president of Han Douyi electric business group and chairman of Zhihui blue ocean, said that at this stage, we will still focus on doing online. The reason is that Internet pformation will become a trend, and the development of electric business has just started the brand era. The electricity supplier will develop towards the ecological direction.

The threshold of running an online store (running a brand) is not high, but the threshold of a profitable website shop is very high. It needs strong supply chain system, warehousing system, business intelligence system and other capabilities to support it.

Han Du Yi house is one of the few profitable electricity supplier brands. Its intelligent IT system and quick response flexible supply chain system can produce 80 thousand orders per day, and the rate of return tracking is 40%, and thirty thousand more are launched each year.

The "group system" of Han Du Yi house, each group is self financing, and the company structure of the "group system" will also be opened to small brands with the ability of logistics warehousing, supply chain collection and so on, so that it will grow up quickly.

The forum was hosted by CEO, Wang Jiaqi, Shenzhen's Zhihui blue ocean. It was launched in the form of "guest dialogue". Zhao Yingguang, the founder of Han Du Yi house, gave a wonderful speech. The following is the exciting moment of the scene.

OPPO founder Chen Mingyong: OPPO is a company with no ambition.

On the pursuit of enterprise: simple, dedicated is the motto of OPPO. OPPO never said that she wanted to become a 500 strong company. Chen Mingyong joked that it was a company with no ambition. OPPO was not trying to exceed anyone, nor was it a goal to achieve much sales, but to develop healthily and continuously.

What Chen Mingyong said is that in a business environment in China, a company will be tempted by many temptations. When confronted with confusion or entanglement, it is necessary to return to the origin, do not forget what is pursued in essence, do not forget the essence of things, and return to the beginning.

With regard to the impact of the Internet: the Internet age needs an entrepreneur's ability to take the lead in insight into the needs of others, and to develop their own products, such as OPPO's flash charging and beauty patting function, is the first to notice the pain points of users' "charging trouble" and "self timer not beautiful", so as to develop the functions. OPPO should do something to satisfy the consumers' great needs, in addition to publicizing their uniqueness through publicity.

The core is to build their own products and promote them in an effective way.

About 90: after 90 is the Internet generation, has the natural Internet advantage, they grow up in the Internet age, has thought the Internet is an indispensable life element, so their thinking is innate Internet, so listening to their voices will have a deeper idea for the post-90s users.

The demand for post-90s can not be understood, but must be respected.

Embrace the Internet, change is an indispensable part of life.

About advertising: OPPO's advertising marketing seems to have invested a lot of capital, Chen Mingyong said that the future product's media communication is to all aspects, so it is faced with comprehensive or partial choice, which is chosen by the enterprise's own requirements, irrespective of right or wrong.

About the future strategy: OPPO will still focus on making mobile phones in the future, and is not interested in doing the ecology, because the function of the mobile phone has not been fully excavated, and many of the mobile phones still can not meet the needs of consumers. OPPO will focus on making mobile phones.

According to the State Intellectual Property Office's public data, as of October 2015, there were 5276 publicly available patent applications, of which 4357 were invention patents, ranking among the first in the domestic mobile phone enterprises. OPPO

Zhao Yingguang, founder of Han Du Yi she: welcome the Internet Age

The Internet has entered the era of brand: talking about two iconic businesses that Alibaba has to say, Alibaba and Tencent, Alibaba as an example, Alibaba is a company that expands data value. Its core is data.

Compared with the potential in the future, cloud computing and big data are still babies. Therefore, Alibaba is expanding its data chain in the form of capital, involving medical, travel, social networking, securities trading, logistics, payment, catering, entertainment and many other aspects. Many investment acquisitions of Ali are for the core of "data". In the future, more and more data are advantages.

Alibaba is constantly getting consumer behavior data. Tencent and millet are all companies, so the core of the Internet is to make the world see more clearly and let people get the world more efficiently.

The Internet has created a brand new relationship between people and the world.

As the Internet matures, it also ushered in the era of consumption upgrading.

Consumption upgrading is neither more expensive nor better.

Trading behavior is becoming more and more personified, that is, C2B.

The concept of Internet is also changing. In 2000, it is generally believed that standard products are suitable for sale on the Internet, and clothing such a non-standard product is not suitable for Internet.

In 2008, the Internet was supposed to sell clothes, but it could only sell stocks and sell brands.

Now more and more e-commerce brands come out, and some even extend to the offline.

Key words of Internet brand: subdivision positioning, artisan spirit, personality endorsement

The so-called subdivision positioning, is a very subdivision of the field, can be a pillow selling brand, which is not possible in the past home textile industry, because pillows are the least profitable, but on the Internet you can see that you can survive by selling pillows specially.

The second key word is the spirit of craftsmen, the traditional brand is B2C, and the Internet brand is the large-scale integration of C2B, so it is possible to sell products. The Internet brands are all national brands, and the audiences are not regionalism.

The third key word is personality endorsement. Ma Yun and Liu Qiangdong both use personal charms to endorse the enterprise. Ma Yun is actually net red. Now the charm of net red is getting bigger and bigger. Sending a few photos can only push 25 sales per month to achieve the sales volume of 100 million a year. Now that the companies are launching the press conference and setting up the brand values, the trend of Internet brand is "brand personalization and corporate media". Its essence is the fragmentation of the Internet age, and everyone can become a self media, who can make full use of the fragmentation time to affect audience customers, and who can stand out.

The Internet brand has created a new cost structure. Zhao Yingguang gave an example of marketing. If there are 1 million marketing budgets, traditional enterprises will use 20 tens of thousands of advertising copywriters, and 80 will make channels (TV, magazines, media, etc.), and Internet companies will be self media, 80 million from the media content, and then use 20 million to detonate.

This effect is far greater than the traditional model.

The significance of this is to create more and more personified brands, thus forming a new path.

The small and beautiful brand age will become the mainstream way. More and more Internet brands will be born. Fast learning, quick trial and error, and quick iteration can survive.

This is why han Du Yi house is the incubator.

The empowerment management of Han Du Yi she was established at the beginning of its establishment.

Most enterprises adopt bureaucratic system, which is a group of elites leading a group of relatively competent talents, "leading a group of small sheep".

The first thing that Han faced was "a few people who don't know much about clothes, and how a group of newly graduated college students can make an Internet brand in Ji'nan, a poor city in the Internet environment". After careful discussion, Han Douyi chose the "group system" to make the company a platform for providing resources and boldly delegate power to young people. The biggest risk of "group system" is whether young people can grow up quickly. If they can not grow up, it will be very difficult for them to go out of Ji'nan.

Facts have proved that the "group system" adopted by Han Du is successful.

Because of the experience of its own brand, and since 2011, more than 20 brands have been hatched internally. These brands have already performed well, so they decided to set up an incubator in 2016 to create an Internet brand ecosystem and hatch more Internet brands.

Zhao Yingguang's three elements of Entrepreneurship: industry experts, start-up capital and industry related contacts.

If you want to start a business, first of all, you should be an expert in this industry. You will have a certain understanding of the industry. Secondly, the best money to start is your own money, not the money of venture capital.

If you plan to start a business, you should prepare industry related contacts ahead of schedule.