Luxury Brand Brioni Fell Or 400 Jobs Will Be Laid Off

Brioni, a luxury brand in Italy, has a global management system and an expanding strategic sales network. Brioni has become an unrivalled international brand in the top tailored clothing and casual wear market.

It is understood that Brioni's total revenue fell 20 million euros to 190 million euros last year, mainly due to the weakness of wholesale channels.

　　 Italy luxury brand Brioni It will plan to dismiss some of its factories, especially in the factory of Italy, but not to disclose the number of layoffs.

According to market information, in the coming months, about 400 jobs will be cut. By the end of last year, Brioni Agreed with the trade unions to implement voluntary flow management procedures.

A Brioni spokesman said the company's strategy was to find a balance between labor and production. Over the past few years, its production has declined significantly. Brioni spokesman also revealed that the new measures will enable enterprises to achieve sustainable development. When the Kering Group acquired the company in 2012, the imbalance between the total number of employees and the production volume was obvious.

With the spread of the economic crisis and the changing demand of consumers, they focus more on different fashion areas, such as Casual clothes And sportswear. According to the data, Brioni's total revenue fell by 20 million euros to 190 million euros last year, mainly due to the weakness of wholesale channels. In addition, the company claims that pretax earnings are negative.

Some sources pointed out that the improvement of wholesale prices, the weakening of consumption power of Russian consumers and the erroneous investment of human resources have become the main causes of Brioni's predicament.

Brioni was founded in 1945. The brand's cutting and sewing techniques are very popular with Hollywood stars in the 50s of last century. In 2010, Brioni appointed Alessandro Dell 'Acqua as the creative director of women's clothing department, but the two sides terminated the contract in 2011. In 2014, Brioni appointed former Bottega Veneta executive Gianluca Flore as chief executive officer. Francesco Pesci has been leading the company for nearly 15 years.

In February of this year, Brioni design director Brendan Mullane announced her resignation. The company said at that time that it would announce the successor at the appropriate time.