What Does "Asexual Series" Actually Sell?

If you go to the official website of Zara these days, you will find a new "neutral movement series" under the category of "Ladies" and "men". The new category under the catalogue is the "asexual series" of people in fashion circles and retail circles. "TRF"

Looking at these new models, it's nothing more than a grey T-shirt.

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And so on, the design is simple, the price is not more than 200 yuan, exactly the same wear on the male and female models.

Frankly speaking, there is nothing special about it, that is to say, the basic term of a new term.

In fact, "no gender" corresponds to the "neutral wind" that has been popular in fashion circles for many years.

But this time, from the T station and a small number of fashion pioneers spread to the popular fast fashion brand.

The more and more diverse and inclusive society and the eye effect and freshness that fashion trends have pursued, all of which have contributed to the popularity of the neutral wind.

As a result, military uniform, extra large coat and smoking suit were used in the design of women's wear, and lace and skirt became common elements in men's wear conference.

Of course, in a strict sense, I think some of these designs should be called men's dress or women's wear men's clothing, but not the natural wind design.

It is no wonder that most of these "neutral winds" only exist in showrooms, showcases and posters, which are really less sales and performance.

As another extreme, Zara's "asexual series" can contribute to the amount of sales and performance. In fact, I am also asking a question mark.

It is an indisputable fact that global economic growth is weak. Even the fast fashion with relatively good performance is facing great pressure.

This is a look at the decline of GAP in the past year.

"Asexual series" means that the audience expands from single male or female to both men and women, and the base of consumption may increase.

Coupled with lower pricing than other fashion designs, and new designs that do not pick people and do not choose stature, this new product seems to be the most insurance category.

But the question is, is it really so unfashionable for consumers now to be "fashionable"? Fear that not many people would like to wear "lovers' clothes" with people on the street, just as few people will be willing to find out in the uniformed Library of UNIQLO.

I do not want to endow this kind of "asexual series" too much of the sociological significance of equality between men and women.

No matter what signs or gimmicks you play, the ultimate goal of the business is always to entice you to pay the bill.

It is said that since 2014, the "gender" option in Facebook personal data has become 56 kinds. Now it has become infinitely many, and can apply for custom expansion.

I hope that the "asexual series" can also be so free and boundless. It is neither an avant-garde or a featureless conservative. It is a rich choice that combines the personalized expression and fashion demand of different sexes.

What you want to do is not always be on the alert for "other people's territory", as long as you choose to choose the "one bright" that can let yourself be heartfelt.