There Is A Great Upward Trend In Vietnam'S Online Retail Sales.

according to Vietnam? The Vietnam E-commerce Association: VECOM predicts that the Vietnamese online retail business forecast will grow to $10 billion by 2020, accounting for 5% of the total retail sales. E-commerce has grown steadily over the past few years, and sales to (2015) have reached US $4 billion.

VECOM vice chairman and Secretary General Nguyen Thanh Hung The electronic commerce department has been in the embryonic stage for 2006-2015 years. The industry has shown a clearer situation in terms of human resources, technology and regulatory framework, and is entering the next stage of development.

Canal says. Electronic Commerce The Department expects to grow at more than 30% annually in 2016-2020, and this trend is likely to continue until 2025. The canal also cited a study by Ken Research Research Institute, pointing out that Vietnam's online retail sales will reach US $7 billion 500 million by 2019.

According to the "2016-2020 year e-business owner plan" published by the Vietnamese Prime Minister and the Ministry of Commerce and industry, VECOM predicts that the turnover of online retail business will reach US $1 billion by 2020.

In addition, the association indicated that the Vietnamese government played an important role in the development of e-commerce. The right policies should be introduced to develop the manpower of the industry, personal electronic payment and electronic collection and cross-border online transactions. After the increase of online transactions in the future, it is expected that the disputes will be increased. Therefore, management and market supervision units, consumer protection associations, arbitration institutions and courts need to enhance the energy of the construction and enforcement of canals.

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Whether the eye-catching advertising film, the new mode of watching drama, or the in-depth cooperation with China's e-commerce platform, all have proved the intention of Korean fashion enterprises to search for growth momentum online in 2016.

Recently, an advertisement in SSG shop has been "fire" in Korea. In the advertisement, before the SSG building of the new world complex, the Korean star Kong Hyo Jin asked Gong Yoo how to read "SSG". Gong Yoo replied, "whiz", Kong Hyo Jin nodded, and then said, "buy a coat.

This advertisement has attracted the attention of the new world for the first time promoting the "online shopping mall" advertising film. Coincidentally, Samsung products, Hansen and so on have begun to actively invest in online shopping malls, the Korean fashion group LF has also achieved some results from this strategy.

The moves of fashion companies on the water line are mainly aimed at attracting the "thumb family" that is growing stronger. The aging of department stores and the stagnation of street business circle led to a negative growth in physical sales, while online sales maintained a relatively high growth momentum. Especially with the popularity of smart phones, mobile shopping has become the trend of the times. According to statistics, in July 2015, the volume of mobile phone shopping in Korea increased by more than 2 trillion won after second times in 2013, and the proportion of mobile shopping has reached 46.1%.

Paying attention to online market also plays an important role in brand developing global market. The development of Internet and mobile phones has weakened the boundaries between countries, and online shopping is a good choice for those who prefer Korean goods. Especially in China and Southeast Asian markets, for fashion companies, online markets may be the outpost for achieving international goals.

Unlike the circulation companies entering the online market or indirectly carrying out business through venture capital companies, Korean fashion companies are now bringing together all kinds of scattered brands to operate online integrated shopping malls in a systematic way.

Among them, the most representative is the new world group. The new world will integrate a series of online shopping malls such as Emart shopping mall and New World Shopping Mall into SSG integrated shopping mall, that is, in the SSG online shopping mall, you can directly purchase products from department stores and supermarkets, and the product scale is considerable.

In October last year, Hansen set up a thehandsome shopping center and set a sales target of 100 billion won in 5 years. This is Hansen's first involvement in online sales, which can further shorten the distance between customers and brands and attract young customers aged 20~30. In the thehandsome mall, 8 brands including time, system, SJSJ and other 8 international brands such as Chloe and MM6 have been brought together. In addition, tomgreyhound and MUE were also set up in the import clothing stores.

Samsung products set up an online shopping mall with different brands such as beanpole and 8seconds in September last year, and set up an online shopping mall called SSFshop. LFmall, an online shopping mall famous for its comprehensive shopping malls, has been keeping its two digit growth rate since 2010, especially the mobile phone mall, which set a 400% growth rate last year.

SK group SKnetworks's online shopping center SKfashionmall also maintained a strong growth trend, the growth rate last year doubled compared with the same period. SKfashionmall attracts many new customers by gathering new brands such as SteveJ&YoniP, SJYP and AmericanEagle.

Korean fashion companies are expanding their online career initiatives as a preparation for achieving international goals. Compared with directly operating physical stores, fashion companies mostly use low prices to ensure the market, and enhance brand awareness through online promotion.