Shoe Fair: Building Industry Barometer

A month later, the eighteenth China (Jinjiang) International

(Sports Industry) Expo (hereinafter referred to as "sports Expo") will be held in Jinjiang.

The Jinjiang sports fair is not only a platform for display, exchange and cooperation of sporting goods enterprises, but also an important channel for industrial integration and upgrading.

The reporter learned from the Jinjiang Council of trade promotion that the supporting activities of this year's Expo are based on service enterprises and industrial upgrading, and the activity specifications have been upgraded, showing the characteristics of high-end specialization.

Build industry "barometer"

It is understood that this year

There are 8 supporting activities: the eighteenth China (Jinjiang) international footwear industry (Sports Industry) Fair photography competition, the China footwear industry development index conference, the 2017 spring and summer international shoe and shoe material trend exhibition and lecture, the 2016 global footwear industry and sports industry development trend forum, the tenth Jinjiang International (Golden idea) sports shoes design competition, the Ninth China (Jinjiang) shoe culture animation and creative competition, the "Jinjiang sports Expo, the health campaign" WeChat H5 love help activities and the 2016 Jinjiang Sports Baby election campaign, and 2016 "China Shoe Expo" online promotion activities.

Among them, China footwear industry development index is based on modern statistical index scientific principles, methods and comprehensive evaluation theory, combined with the characteristics of China's footwear industry, through the data collected by a number of footwear enterprises to conduct scientific calculations, fully reflects the Chinese shoe material, finished shoes market price changes, shoe industry development trend and the comprehensive index of foreign trade market trend.

Insiders said that through index description and analysis of footwear industry development trend and market change trend, it can provide decision-making basis for government management departments, manufacturers, business operators, purchasers and consumers to help enterprises solve the blindness of production, so that each participant in the industry can intuitively understand the development trend of the industry, provide authoritative data and directional guidance for the development of the industry, and create a barometer of the development of China's footwear industry.

Focusing on new opportunities for sports industry

In addition, the supporting activities are based on promoting the upgrading of traditional industries, both the Jinjiang International (golden idea) sports shoes design competition for the industry and the Chinese (Jinjiang) shoe culture animation creative competition, and provide reference for the development of the industry. The 2017 spring and summer international shoes with "vane" meaning are also available.

Fashion trends exhibition and lectures.

In addition, there is also a 2016 annual forum on development trend of global footwear industry and sports industry, which explores industrial development space and helps industrial pformation and upgrading.

"2017 spring and summer international footwear, footwear and sporting goods display trend", organized by ARS group of Italy, will show the latest international sports shoes, children's shoes, fashionable shoes for men and women, the latest footwear materials and fashion sports bags in 2017. The display contents will be divided into 2017 spring and summer four trend areas, each trend contains 15 to 20 shoe products, leather, shoes, hardware and other 60 materials. And two special lectures on four popular trend concepts, colors, shapes and materials will be carried out to help sporting goods companies understand the latest international trends in a timely fashion so as to catch market opportunities ahead of time.

The "global footwear industry and Sports Industry Development Forum" in 2016 integrated the "global footwear and leather Market Development Forum" sponsored by the Taiwan footwear industry association, and the 2016 China Leather Association and Specialized Committee Annual Conference on shoes and shoes, sponsored by the China Leather Association.

Shi Bi, academician of the Chinese Academy of engineering and professor of Sichuan University, Guo Zhengjin, chairman of Taiwan footwear industry association, Su Chaoying, director of the China Leather Association, director of sports and Social Sciences Research Center of the Institute of sports science, State Sports General Administration, and other sports industry experts and scholars will give keynote speeches on such topics as "China's footwear industry development report 2015" and "the development of China's sports industry under the new normal".

In addition, the China leather and footwear industry research institute, Anta group, PEAK group, and the relevant person in charge of the company will also explore new opportunities for the development of China's footwear industry and sports industry under the "one belt and one way" strategy, explore the path of "going out" and the upgrading direction of sports industry under the background of "Internet +".