Eight Internet Trends You Must Understand In 2016

2015 of the Internet industry is a year of big slaughter, integration and ups and downs.

With passion and tragic ice, spring investment fever was hot. In winter, almost all spring financing projects were collectively despised by investors and died.

This year, there is also the warmth of enemies becoming brothers, and they go to war. 58 and marrying together, Yang Haoyong, founder of Ganji network, turned to second-hand car app. Public comment and the US regiment were also merged. The founder of Zhang Tao commented on the release of his feelings.

I really understand!

The two big taxi software drops and fast also merged in this year, behind the two big giants Ali Tencent stood together, want to do great things, evenly matched rival love kill each other, can only drag together into a quagmire, separation is normal, but the taxi driver's income fell sharply, the new mode of impact on the old business form is inevitable.

After the red packets war and the taxi fight, mobile payment became the norm. WeChat payment and Alipay wallet penetrated into the canteen, fruit stand and small restaurant, and even the fried fried dough peddlers began to "mobile payment", so that the UnionPay realized a little chill.

The new media followed up with ridicule and explanation and thoroughly angered Dong Da Jie. She spent a year in attacking, sarcasm and accusation against Lei Jun and millet, saying that the other side was a thief, not a patent. It really made Lei Jun understand a famous saying "better to offend a villain and not to offend a woman." why don't you understand Rebs? Why don't you understand Rebs? But under the pressure of Rebs, the new product conference also choked up. He stopped talking about the pig on the draught, but instead felt the difficulties of starting a few times, but the nature of the wolf had already been exposed. When the pig was not able to win, it was not the wolf's opponent. This year, Lei Jun made a joke with Dong Mingzhu, saying that after 5 years of gambling, whose sales volume is higher, the key is millet behind all kinds.

In the same way, in 2015, Liu Qiangdong shouted "the most fake electricity supplier". He accused her opponent of counterfeit goods on different occasions. He also said that he had damaged the Chinese brand system. He also said that as long as a programmer could get a fake in a day, and a cynical irony, Ali, a small Tmall, would fight back to each other in micro-blog. He said he would not succeed in his three life.

Towards the end of the year, the Wuzhen conference, Zhou Hongyi fell asleep, and the enemy's Lei military eyes looked at the sleeping old week. They were snapped. Poor old Zhou woke up and found that "the whole world has changed".

If we have to sum up in 2015, it is the collision between ice and fire, the joy of love and hatred, the torment of the old and the new.

How will the Internet pattern evolve in 2016?

1, P2P big shuffle, investors should be careful.

　　很多人在2015年的最后一兩個月過得不開心，e租寶倒了，數百萬投資者血本無歸，大大集團也被查了，上海灘多少老人欲哭無淚，其實這都是大個的，那些不知名P2P跑路的有多少你知道嗎?嚇死你!P2P行業的監管規則現在才出來，過去阿貓阿狗都可以開，幾乎沒有門檻，還有人忽悠我老魯也去玩一把，當然了，P2P行業騙子橫行，很多都是騙你的本錢，后面騙的錢用來還前面的高利息，P2P既然是高成本的“年化利息”，那么肯定是高利貸放出去，風控還要好，這個說實話太艱難了，實體行業如此難，怎么保障呢?所以能做好的只有極少的一部分，美國一共只有幾家P2P，中國好幾千家都能拿到牌照，太坑爹了。

In 2016, the P2P will be on the run and escape. You should be careful of your own hard-earned money. Generally speaking, you should be alert to two kinds of P2P: one is the super annual income guarantee. In my opinion, more than 10% will be vigilant, and over 15% will be running fast. If 20%, Congratulations, you will have a great probability of losing money in the big prize. One is a large number of stores, and the users will be fooled by sending the bills. This is all high commission and large coverage. The cost is too high. Most of the P2P shops in Shanghai are closed. This kind of store mode is not suitable for P2P which is controlled by wind control and interest rate. If you invest, you should be careful. However, with the increasing number of problems, we are more vigilant. If we can not get in the new money, we will have a bigger probability of going bankrupt and running the national regulatory policy.

2, friends circle micro business rapid decline, relying on WeChat's electricity supplier is still vigorous.

Information, I said, even if 10% of your circle of friends is micro business, you will also feel that the sales information is flooded, because you will be annoyed when a lot of people send you. I think the "micro business" Baidu index has dropped from about more than 30 thousand in May to about 8000 now. It is expected that in the next six months, it will continue to slide to 3000. In the past year, at least 95% of the test companies have left the industry, just like quicksand. Now many rural and fringe counties are still in full swing. When it comes to the micro circle of friends, I think of the screen. I hate it. I can't watch it properly.

Just sell the mask, sell the mask, sell the fruit mask, sell fruit with others, and sell the fruit at will. It will be difficult for you to feed yourself. The future micro business can survive. It must not be a circle of friends, but a communication channel for the circle. He is an industry expert who can find the best products and establish a trust relationship with the people who buy the goods. He must not sell mass products, especially the products that are overdrawn and trusted, such as fake and inferior cosmetics, and so on. The ordinary consumer goods are also very difficult, because it is easy to have alternative channels.

Luo Zhenyu sold books last year, also sold one hundred million, because this is a highly trusted member system, selling is the standard product, Lao Luo's own influence and positioning is also highly consistent with books, so the circle or member is also good, based on WeChat's electricity supplier will still exist, but the simple single cargo mode, casual proxy goods want to spread money in the circle of friends, this era in WeChat bonus development process can still, after all, many people are novelty, until friends circle flooded, everyone trust degree is low, so again sell so annoying.

Takeaway war begins with War Within Three Kingdoms, which breeds entrepreneurial opportunities.

We all know that the US group has cooperated with the reviews. As a strategic investor, it has developed independently. It has also led Ali into the stock market. It has taken War Within Three Kingdoms out, and Baidu Nuomi's Baidu takeaway. It has recruited people to distribute Malays. Robin Li said that it would compete for the takeaway O2O to invest 200 billion. In the end, the US group, the hungry and the Baidu takeaway were killed.

War Within Three Kingdoms is about to start. Everyone takes away more products, and there are more opportunities to reduce prices and avoid them. After all, Baidu and Alibaba are not the ones who are short of money. The US group has just fused money, and it will not be reconciled.

The takeaway era is coming, so many entrepreneurs start out on the takeaway platform, which is also a good choice. If there are good takeaway varieties, with a small shop to carry out, it is even more important. As long as the dishes are delicious, the US hundreds of hungry will pay for you. The key is that you need to work hard on the dishes. After all, the platform only provides new user orders, and we should stick to the users' stomach and work hard.

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Internet business enters freezing period

In the first half of 2012-2015 years, the monthly output of smart phones in China can maintain 2~3%'s super high speed growth. Now it's only about 0.5%. The smart phone has been running for so many years, and finally it slows down. Otherwise, the thunder army will choke. There is no pig on the draught, only the Red Sea is killing, and the smart phone has entered the Red Sea. That means that the mobile Internet based business has begun to enter the freezing period. After all, the app usage habits of the old users will soon be fixed, and the new users will be inadequate. What you need to do is not to add several applications to the new user's mobile desktop, but rather to kill the competitors and let the users stay behind, which is of course very difficult.

On the one hand, the new Internet entrepreneurs should take a leisurely pace. On the one hand, the bonus of smartphones is reduced. On the one hand, the VC have become extremely cautious. One year ago, the Internet + upsurge made VC crazy to find projects, and the project was thrown. Now, the project is back. The project is that it needs you to make speeches, show, introduce, and get money so hard. Luo Zhenyu said that this year's money will be too much. This is irresponsible, I tell you that in 2016, VC will be more careful and careful than the second half of 2015, especially in new projects in the second half of 2015.

If you really have a reliable project, it is recommended that you not overestimate yourself and to have money first. After all, it is the share of the founder's shares that has been diluted a little, earning a lot of money, diluting to 10% as big as it can not be done, you are 90%, it is still a dead end.

Smartphone dividends have vanished, and small and medium sized mobile phone brands have been released in batches.

2016 will be a year when smartphone dividends are completely disappearing. In this year, HUAWEI and millet will play their lives to seize the top of the mountain. HUAWEI is a hungry wolf. Samsung and apple are stable in the high-end machine market. The Meizu, cool group and so on already have a loyal user group, which is equivalent to a moat, and other small and medium-sized mobile phone brands will be more bitter, and the batch outbound is normal.

Maybe China's mobile phones, from the Shanzhai era to the spring and autumn chaos war in the intelligent age, are now entering the Warring States era, that is, several brands have vitality, and the other damned are dying. The cost performance, design and supply chain are not rivals of giants. Shenzhen's handset factories have died a lot, and next, they will die small brands.

It's really sweat for Lao Luo!

The cost of brushes continues to improve, and it is difficult for fake commodities to be prosperous.

It can be judged that in 2016, brush and anti fake will become the main theme of Ali. The difficulty of the brush will increase and the cost will be increased. Of course, it is already very high, and the small sellers can not afford to brush up. I can only say that the cost will continue to improve in 2016.

In 2015, counterfeit products have become the government's high concern, and the electricity supplier platform is also a stressful topic. The brands are hard to get and the economy is slowing down. Now there are fake products on the Internet. Where can they stand? Even when the days are better, it's hard to see that fake goods are going to be noisy. So vip.com has fake Moutai, Moutai distilleries are condemning them as crazy. The original home furnishing companies that are safe haven't joined hands, and have criticized the counterfeit brand problem of the electronic business platform.

I have been paying attention.

Fake products on the platform, such as fake sports brands, and all kinds of names.

"And" purchasing ".

And mother to child sellers, the days are getting more and more difficult. I suggest that you stop when you stop. Otherwise, according to the current trend, it is possible to enter the market.

Slow growth of electricity providers, small sellers struggling

The era of high growth of mobile electricity providers, which has been flying for three years for a long time, will gradually end in 2016, and the speed will drop. The dividend of smartphone will disappear, which means that the bonus of the entire electricity supplier will also disappear. In 2016, the growth rate of electric business will be slower and slower.

In 2015, many sellers were very difficult, many debt management, because the marketing cost is too high, the price war is fierce. For small and medium-sized sellers, the difficulty of increasing business is inevitable. I personally suggest that do not think too much about future newspapers, do not borrow money, do not raise debts, do not take too much risk, you should not fight against the trend.

If you put forward a suggestion to sellers, that is conservative operation, put more money on the maintenance and activation of old customers, and let the old customers buy more than you lose money.

Since the media entered the era of original creation, original writers have collectively revelled.

Over the past three years, subscription numbers have risen and are divided into two categories: excerpts and original categories.

In the next 5 years, the era of China's paper media is gradually disappearing. The annual circulation will decline by about 15%. We can see that information is still convenient for mobile phones. Apart from news 4+1 (Sina, Sohu, NetEase, Phoenix, and a headline today), micro-blog is also making a long effort. The other 80% news and articles are all in WeChat's subscription number. This competition is also very intense. But the subscription number has also read the era of horse racing enclosure. The difficulty of increasing the powder is increasing. Even if you have millions of fans, if the content is not strong enough, it will be hard to hear, and soon no one will open your eyes again.

What does immont rely on, such as "low force" and "bitch", are more than 70 original brands of cock silk. They have nearly a million fans and are highly active. WeChat is in urgent need of quality articles. I believe that in 2016, WeChat will continue to strengthen the support of original articles. The better your article is, the higher the activity of fans will be.

I have asked a lot of subscribers, some of them do local cuisine, and one person is doing well. They can also earn millions in one year. They rely on tens of thousands of local people to eat goods, some do entertainment, and some do travel. As long as the precision of the circle is high, as long as the activity is high enough, as long as your articles are moving enough, millions of freelancers are your comfortable life.

In order to enhance the original influence of the boutique articles and enhance their own stickiness, micro-blog has also released measures to improve the long language. Since the media are ready to fight, the articles I have published are from micro-blog headlines, and their functions are very good.

This era is just beginning. Are you ready?