The American Jeans Market Is Reviving.

Once the fever subsided.

Some people say that cowboy costumes have gone down, but as Phoenix is reborn, the American cowboy dress now.

Recovery is coming, especially for millennial consumers.

According to foreign media's recent reports, according to Doneger Group female fashion director Roseanne Morrison, the United States Denim Market is facing a rebound.

According to her explanation, "jeans at all ages, especially in the millennial generation, are fully revived.

Women buy all kinds of jeans, this is a

Moreover, Millennial consumers do not care about dressing.

They don't wear suits, jeans are perfect for work wear.

Many people work at home or in technology companies, and their mental state is completely different. "

According to the NPD group's survey, although the sales of denim clothing decreased by 5% last year, the expenditure on the purchase of jeans by the millennial generation increased by 2%, and the expenditure of the millennial generation accounted for 28% of the total sales.

In addition, sales of jeans rose by 13% over the older Millennials.

Considering that the population of the millennial generation is 92 million, the jeans market is about to revive.

According to the Cotton Corp Lifestyle Monitor survey, 76% of the millennials say jeans are the first choice for casual wear.

86% thought "future jeans are a part of clothing".

Another 72% said they would buy Jeans next, and 33% would buy several.

In the millennial generation, 59% of people said that when they bought jeans, they focused on whether the jeans were good looking. The baby boomers preferred the utility.

7 For All Mankind brand said young consumers in Manhattan SoHo business district came to buy cowboy bell bottoms.

Consumers will still buy pencil pants, but tall waist.

The brand's super bell bottoms are also in fashion.

Morrison pointed out that this new trend has promoted the development of the jeans market.

She said, "jeans used to be rather rigid in style, and pencil pants are too boring.

So we need some more interesting styles.

For example, Marques Almeida has introduced oblique jeans and burlap style jeans.

This has changed the way people look at jeans, so now we see that there are all kinds of jeans like old, patched and frosted in the market.

According to data from Lifestyle Monitor, nearly 1/4 of the millennials said they prefer to buy Classic Jeans, 22% of them choose pencil pants, 18% of them choose loose type and bell bottoms, and 12% choose self-cultivation.

Fischer said the millennial generation preferred jeans because it was suitable for various occasions, and 85% of the millennial generation preferred to wear jeans for more occasions than the baby boomers and millennial consumers.

And the demand for jeans is also very strong among male consumers. Many high-end brands, including Gucci and Prada, have published men's cowboy photos in the New York Times.

And jeans are often seen on men's weekly shows.

Morrison said consumers' interest in cowboy clothing will continue in the future.