361 Degrees Half Year Revenue 2 Billion 200 Million "Internet +" Results Cited Concern

In August 11th, 361 degrees announced the first half of 2015 in Hongkong.

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After a series of systematic adjustments, 361 degree has shown a steady growth in performance.

Turnover increased by 5.7% to 2 billion 208 million yuan, gross profit increased 9.7% to RMB 911 million, operating profit increased 34.4% to RMB 486 million yuan, and equity holders should account for 270 million yuan, an increase of 22.3%.

In terms of business, the total number of 361 degree sports retail outlets increased from 7319 to 7404.

The total number of retail outlets for children's wear at 361 degrees is increased from 2142 to 2328, of which 1116 are located in 361 degree sports retail stores.

In the first half of 2015, two orders were held at 361 degrees, with a growth rate of 18% and 15% respectively (compared with the same order last year).

Channel upgrade optimization and focus on user experience.

In the slow recovery of the industry, the measures taken in the past 361 years have achieved initial results, and the layout of the channel has been further optimized to enhance the coverage of consumers.

And through optimizing the pricing mechanism, reducing the stock level, strengthening the store image and improving the training level of retailers, the store efficiency has been improved effectively. The sales growth of the same store has been rising for the 7 consecutive quarter since the last quarter of 2013.

On the other hand, Tongli integrates brand, design, planning, retail and other links, and is committed to creating the extreme terminal experience scene, enhancing consumer purchase and sense of experience, and combining high-quality products to communicate with consumers in depth.

Core product research and development to enhance product uniqueness

The internal design team brings the product mix from peak year to year.

The introduction of the 1000 new styles sharply reduced to 700, and concentrated more time on the core best-selling product lines, including

Comprehensive training shoes and outdoor shoes series.

361 degree own technology SAC-air, NFO, Archlock technology, applied to all kinds of footwear products to meet specific functions such as shock mitigation, clothing products in high performance fabrics as the preferred material at the same time, also improve the design level.

Up to now, 117 patents have been obtained at 361 degrees, and 120 professional team members of footwear R & D personnel and 145 apparel and other R & D personnel.

Expand brand resources camp and create professional sports image

361 degrees strongly supported China's national swimming team in the recent 2015 Kazan swimming world championships. The Chinese delegation finally awarded 35 gold medals with 15 gold, 10 silver and 10 bronze medals.

Among them, the most notable 361 degree signing athlete Ning Zetao won the 47 meter 84 freestyle final in the men's 100 meter freestyle final, creating the history of swimming in China and even Asia, becoming the first Asian to win the world championship.

At the same time, Sun Yang also performed well in the world championships. He not only won the silver medal in the gold medal and the 200 meter freestyle in the 400 meter freestyle, but also the outstanding performance of the 800 meter freestyle program, which made him the three champion of the world championships.

In June 16th, in the first round of the second round of the 40 Asian Games in the 2018 World Cup qualifier, the Chinese team won 6-0 in the second round of the Bhutan team, and the 361 degree signing athlete Yang Xu scored 3 goals.

By Ning Zetao, Sun Yang, ye Shiwen, Yang Xu, Marbury, Dexter Li, and many other world-class athletes, the brand resources camp has made the product strength and brand strength of 361 degrees further highlighting.