Quanzhou Apparel Exports Lift Enterprises To Explore The Road Of Pformation

Enterprises explore pformation and upgrading, through the layout of overseas markets, with the help of the Internet

And research trends, ensure product quality and design sense, and ensure a more stable market share.

It is a dominant industry in Quanzhou.

Recently, the General Administration of Customs released data showing that in the first 2 months of this year, China's clothing exports were 157 billion 50 million yuan, down 11.8% compared with the same period last year, and textile products were 100 billion 530 million yuan, down 9.3% from the same period last year.

As a traditional dominant industry in Quanzhou, the textile and apparel industry outperformed the national average in the same period compared with the national textile and garment export data. Quanzhou exports in the first two months of this year fell by only 0.79%.

Quanzhou apparel exports rose

The General Administration of Customs issued data on China's import and export trade in February.

In February, the total value of China's imports and exports was 1 trillion and 430 billion yuan, down 15.7% from the same period last year.

Among them, exports were 821 billion 800 million yuan and imports were 612 billion 300 million yuan, down by 20.6% and 8% respectively.

In dollar terms, export growth in February dropped by 25.4% over the same period last year, the lowest level since June 2009.

In the first 2 months of this year, exports of traditional labor-intensive products such as mechanical and electrical products, textiles and garments decreased.

Clothing exports 157 billion 50 million yuan, down 11.8%; textiles 100 billion 530 million yuan, down 9.3%; clothing, textiles, footwear, bags, toys, furniture, plastic products 7 major categories of labor-intensive products total exports 434 billion 790 million yuan, down 12.4%, accounting for 22.1% of the total value of exports.

Compared with the national textile and garment export situation, the export performance of Quanzhou's traditional superior industries and textiles in the first two months of this year is better than the national average level.

From 1 to February, Quanzhou's textile and clothing exported 7 billion 165 million yuan, down 0.79%, accounting for 30.83% of Fujian's textile and garment export value in the same period.

The main export markets for the Middle East, the European Union and ASEAN were 1 billion 731 million yuan, 1 billion 580 million yuan and 1 billion 423 million yuan respectively, representing an increase of 17.11%, a decrease of 6.24% and an increase of 15.13% over the same period last year. General trade dominated and private enterprises accounted for 67.36% of exports.

According to the analysis, the main reason for Quanzhou's export going out of the trough lies in the effectiveness of textile and garment exports. In January, textile and apparel amounted to 4 billion 550 million yuan, an increase of 14.7% over the same period last year, accounting for 42.2% of the total export value.

In February, Quanzhou textile and clothing exported 2 billion 618 million yuan, down 19.56%.

According to the analysis of the industry, the export of textile and clothing in February showed a significant decline, mainly affected by the Spring Festival holiday.

Enterprises explore the road of pformation

Zhang Changmou, general manager of Shishi 668 Textile Technology Co., Ltd., said that the textile and garment industry in China is faced with the reality of increasing human cost and order loss. The export situation of Quanzhou's textile and clothing products is superior to the national situation. The more important reason is that Quanzhou enterprises began to explore the road of pformation and upgrading earlier.

Zhang Changmou told reporters that the manpower cost advantage of manufacturing industry in Southeast Asian countries has caused great pressure on China's textile and garment exports.

"For example, before the intermediary companies in Hongkong took the order, they directly gave orders to the enterprises in Quanzhou.

Now, without material cost, the cost of manpower in Quanzhou is 3000 yuan to 5000 yuan per person, while the cost of manpower in Vietnam is only 500 yuan to 700 yuan.

Intermediary companies shift their orders to more cost dominant Southeast Asian countries.

"We used to do foreign trade indirectly, but now we directly connect with foreign customers and export directly to foreign countries.

From December last year, we began to contact foreign customers. Up to now, there are 2 orders being discussed, and when the deposit is in place, the goods can be delivered. "

He said that influenced by the difficulties of reality, many Shishi textile enterprises actively went out and participated in exhibitions such as Vietnam and Kampuchea to actively seek opportunities for foreign trade cooperation.

"The operators of the older generation may still be cling to tradition and seek customers through traditional ways such as exhibitions.

The "80 generation" operators have begun to change their minds and find customers through low-cost operation.

Zhang Changmou said that many Shishi enterprises sell the "Shishi cross border industrial belt zone" with the help of Alibaba, looking for foreign trade customers with low-cost network platform.

In addition, Vietnam's tax refund policy for textile and apparel products has attracted many Quanzhou enterprises to tap the Vietnamese market.

"For example, the cost price of a product is 5 yuan, and the selling price is 5 yuan. Although the product has no price difference, the enterprise can earn profits from the tax rebate.

Many enterprises in order to get tax rebate, let the products go to Vietnam to go around.

An insider, who declined to be named, told reporters that "the export situation of enterprises has been very good this year, and the factory orders have increased compared with previous years.

The factory achieves better cost control through management reform and technological improvement, and effectively reduces the cost pressure.

In addition, the added value enhancement has also been achieved in the further processing of products.

Zhang Shengguo, sales manager of Jinjiang AI Lai Garments Co., Ltd., said that compared with Southeast Asian manufacturers, the advantages of China's textile and garment industry lie in quality and design.

"We aim at the high-end brands in Europe and the United States, and set up our own designer team. By studying the trend, we can ensure product quality and design sense and ensure a more stable market share."