The Next Junctions Of Garment Industry: Focusing On Consumption Upgrading To Find Endogenous Driving Force

In 2015, China's textile and apparel business owners' business revenue was 2 trillion and 206 billion 790 million yuan, up 5.6% year-on-year, and the total profit was 130 billion 630 million yuan, up 4% over the same period last year.

Although China's textile and garment industry has experienced steady and rapid development, it has shown a steady momentum of development. But unlike before, the industry's voice for pformation and upgrading and seeking new impetus for development is increasing.

Similarly, in China,

The challenge is not small. According to the latest statistics of the General Administration of Customs of China, in January 2016, the export volume of textiles and clothing was 24 billion 131 million US dollars, down 10.46%, down 5.52% from the same period last year.

Among them, exports of textiles (including textile yarns, fabrics and articles) amounted to 9 billion 450 million US dollars, down 2.75% year-on-year; garments (including garments and accessories).

The amount was $14 billion 681 million, down 7.23% from a year ago.

There is no doubt that the upgrading of consumption is gradually changing the pattern of China's garment industry.

The pressure of pformation brought by the upgrading of consumption is doubled.

China's apparel industry "

"Outline of development" (Draft for comment) put forward that "to inject Chinese cultural connotation into the industry, strengthen industrial culture construction, and mold the soft power of industrial culture as the goal, establish a modern clothing industry culture system", "clear the industry's" product brand culture ", deepen the development path, establish industry culture development strategy, and so on, is an important direction of industrial upgrading value added, innovation and development.

The China Apparel Association has proposed that in the next five years, the core of the pformation and upgrading of China's garment industry lies in the upgrading of innovation capability. It will strive to form a point, line and surface development pattern from three aspects, namely, technological progress, integration and innovation of industrial chain upstream and downstream, and upgrading and development of industrial clusters.

"The clothing industry is large, there are many manufacturing enterprises, many consumers, and many needs. Such a huge market, many times, the industry can not find the direction and positioning of their pformation and upgrading."

A practitioner of the clothing industry has no choice but to express.

Taking the number of style R & D and production adapted by garment enterprises for many years, the personalized and fashionable market demand has brought disruptive changes to the R & D and production mode of enterprises.

The "small amount" mode has made garment enterprises face the complex situation of challenges and opportunities.

At present, clothing enterprises are generally faced with rapid and diverse consumer demand changes, and the rapid development of electricity providers, but also allow enterprises to face diversified, small quantities of orders.

In recent years, in order to better adapt to changes in the market, domestic garment enterprises have Nuggets "fast fashion", "light luxury goods" and other cases are increasing.

The trend of fast fashion industry requires garment companies to track and even create market trends, and put forward higher requirements in product production and circulation.

"Rapid R & D, fast loading cycle and zero inventory" mode is enabling domestic garment enterprises to seize new and faster market opportunities.

In addition, domestic garment enterprises are exploring brand upgrading and even aiming at "innovation and upgrading" such as "light luxury products".

The products of domestic brands are fragmented, aiming at different levels of consumption demand.

For example,

Enterprises excavate consumption and upgrade business opportunities, from manufacturing clothing to producing "happiness" - giving added value to the product consumers to reflect the joy of childhood; business clothing enterprises are looking at the derivative demand behind the consumption crowd.

In the view of enterprises, a consumer is a complete consumptive system behind the consumer. Starting from clothing consumption, it will be able to cut into a broader market.

Top designers' original design, high quality fabric technology, niche products and other "light luxury" direction have also become the favorite areas of clothing brand, and many domestic clothing brands are involved in the luxury market.

Seeking opportunities in changing circumstances and not afraid of the journey

According to the National Bureau of statistics, in 2015 1~11, the growth rate of clothing retail sales was lower than the total retail sales of social consumer goods by 1 percentage points, down 1.3 percentage points from the same period last year.

Since 2013, the growth rate of total retail sales of apparel commodities has been slower than that of total retail sales of consumer goods, and domestic demand is insufficient to support the development of the industry.

Despite the different sales performance of different channels, the growth rate has slowed down to varying degrees.

According to the data of the circulation Bureau of the National Bureau of statistics, the China National Business Information Center and the China Federation of textile industry, the 10.2 quarter, 6.6 and 2.8 percentage points respectively decreased in the 2015 quarter. In 2015, the growth rate of clothing retail sales of all the major large retail enterprises in the country decreased by 1.3 percentage points compared with the same period last year. In the first three quarters of 2015, the turnover of 45 specialized markets decreased by 1.63 percentage points over the same period last year.

At the same time, the retail price of clothing has slowed down since 2012.

In the second half of 2015, the slowdown in the growth of clothing prices was more obvious.

According to the National Bureau of statistics, in 2015 1~11, the retail price of clothing commodities increased by 2.8% over the same period last year, an increase of 0.4 percentage points over the same period last year.

Clothing consumer prices rose by 2.8% over the same period last year, up 0.4 percentage points from the same period last year.

The pressure faced by the pformation and upgrading of the garment industry can be imagined.

During the opening year of 13th Five-Year, the China Federation of textile industry pointed out that the "13th Five-Year" period is the decisive stage for China to build a moderately prosperous society in an all-round way, and also a decisive stage for China to pform from a big textile nation to a textile power.

During this period, innovation and development should be the fundamental driving force for the pformation and upgrading of the textile industry. Coordinated development and green development are the important contents of building a strong textile country. Opening up and sharing development is the basic guarantee and goal for the construction of a textile power.

Specifically, the innovation and development of China's textile industry is mainly reflected in the promotion of optimized allocation of resources, the development of new driving forces, and the expansion of new directions of development. The most important embodiment of coordinated development is the adjustment of regional structure, enterprise structure and industrial structure, and the coordinated development of industries in the region, industry chain and small and medium-sized enterprises. The green development is embodied in comprehensively saving and efficient utilization of resources and enhancing environmental protection. The open development is reflected in making full use of the national strategy, speeding up the layout of the industrial chain in the world, and promoting the optimization and upgrading of export trade; the sharing development is mainly reflected in the pformation from production type to production service type, and the textile industry should continue to play an important role in promoting employment and beautifying people's life.

From the point of view of garment industry, China's manufacturing of garment industry must accelerate the process of informatization, industrialization and service.

The information technology revolution is in the ascendant. The garment industry should constantly accelerate the intelligent pformation of the production process, make flexible production and achieve rapid response.

That is to say, the garment industry must accelerate the informatization process of the whole industry chain.

With the advancement of information technology, the contents originally belonging to manufacturing or industrial links are gradually separated from each other and form an independent industry, which is more specialized, large-scale and efficient. This is "industrial service and service industrialization".

Through personalized design and customized solutions, we will promote the advanced service formats and business models of service guided manufacturing, expand product functions, improve paction efficiency and meet deep needs.

Industry service, will promote the development of dynamic innovation, industrial organization innovation, business model innovation.

We look forward to the differentiation within the garment industry or from the outside of the industry to form a new batch of specialized, service oriented enterprises or platform enterprises such as information, logistics, finance and culture, so as to adapt and guide the new trend of clothing consumption.