Kobe Retired From Nike To Launch A Kobe Series "Explosion Shoes".

For a while.

It's like competition.

The NMD shoe craze has just been in the past week.

Of

Series debut is another burst.

In April 14, 2016, American basketball star Kobe Bryant retired.

Apart from being swept away by friends circle, there is another "explosion shoes" - Nike's Kobe series.

The shoe, which has just been listed this spring, has been sold off in many stores, and customers coming to consult are in an endless stream.

In the Nike counter on the six floor of the nine hundred city square in Shanghai, there are sporadic customers who come to ask sportswear.

"A few days ago, Kobe's 11 series was very popular."

A salesperson in the store said, "a customer before said that it was for employees to send benefits, and bought all the red shoes of Kobe 11 series basketball shoes.

Now only this yellow is on sale.

Nike is catching up with this golden opportunity to sell Kobe.

In April 13th, the United States was named "Mamba day" by Nike.

In a Nike flagship store on East Nanjing Road, Kobe's products are displayed in the middle position, and the colors and styles of the series are relatively complete.

Many people consulted Kobe's series of customized shoes at the store, and the custom-made price is about 200 yuan more than the conventional ones.

"Many people came to ask questions recently.

Because this is not a limited amount of money, these shoes come out in the new year, so there is no need to queue up to buy them.

A salesperson said.

Besides offline stores, the online industry is also lively.

On the official flagship store of Nike Tmall, Kobe's 11 series of basketball shoes are left with only one black and white, and there are not many stocks left, but only 5 pairs left.

"No notice of replenishment has been received for the time being."

Xiao 2 said.

This 1599 yuan men's shoes sold nearly 70 pairs in the past half month.

And this price is a high-end pricing in Nike men's shoes.

Some of the small businesses that buy on Taobao are relatively good. They have prepared their products early, and have accepted the booking before. "Usually they sell well, they all like Kobe fans.

More people came to consult today.

But now we buy it, late, it's broken. "

A businessman told reporters, "no, no, no replenishment."

Reporters noted that the prices of these businesses are usually lower than the official website, less than one hundred or two hundred, and more than three hundred or four hundred.

There are some businesses that sell more than three digits this month.

But true and false can not be judged.

Presumably, such a hot marketing can increase sales for Nike, but there is no data to support how much improvement it has made for the company.

However, it can be used as a reference for the Star Marketing Strategy of Under Armour (hereinafter referred to as UA), which is a brand of black horse sports in the US market.

Over the past two years, UA quarter sales have increased by more than 20%.

Although there is still a big gap, the name of UA has appeared with Nike very frequently.

UA signed the potential star player after Nike gave up Stephen Currie.

Since then, the decision may have made Nike regret.

Because Morgan Stanley Investment Company analysts said at the beginning of this year, in the past year, the sales of UA shoes sold by curi increased by 350%.

They also speculated that the UA sneaker brand is likely to become the second largest sport brand in the world because of its star effect.

Currie fought more and more, and he played beautifully on the court. So did UA's share price.

Morgan's Stanley analysts wrote in the report that "Curie basketball shoes are now heading for the target of $160 million a year."

No doubt, Nike, who is good at celebrity marketing, has got another round. But in the future, the competition is still going on.