Top Five Branding Rankings In The Minds Of Consumers

For every female consumer, brassiere is necessary every day. There are many brands in the bra market. According to the latest statistics, the list of 5 bra brands in the consumer's mind is listed.

5

Brand consumer word-of-mouth ranking: love first, Ttiumph pad later.

From the word-of-mouth statistics of consumers, AI and Fang, who received excellent reviews in the comparative evaluation, still occupy the upper reaches of the list of word-of-mouth with a low bad rating.

In rough statistics, an average woman has to change two hundred bras in her life.

As a personal and private clothing, bra brings beauty to women, but it also requires embarrassment.

The shoulder strap will fall off, the lining will be empty, always can not find the likes, likes often does not fit, the fit and uncomfortable, comfortable and expensive to be unbelievable is consumables......

The story of a girl student, your bra wearing history is hard to describe. By comparing the five brands seventy thousand + consumers' evaluation data of Manifen, city beauty, Ttiumph, Ann Li Fang and admired, and Taobao index, the consumer report tells you where the branding points are, and what kind of bra most women like.

The results of comparison test are in good agreement with consumers' word of mouth.

Where is the pain spot of the bra brand?

This magazine starts with the commentary data from the electronic business platform, compares Manifen, city beauty, Ttiumph, Ann Li Fang and admired five branded bra Tmall, Jingdong flagship store sales of the top ten products, a total of 84 bra, more than 70000 evaluation feedback, the results show that this magazine's previous contrast evaluation "which bra lets you be strong and comfortable - 8 bra comparative evaluation report" comprehensive ranking and the consumer reputation evaluation is higher.

From the consumer's word of mouth statistics, Ttiumph's ranking dropped from fourth to the last place. The rest of the brands ranked in line with the previous comprehensive evaluation of this magazine (Ttiumph ranked fourth in the comparative evaluation, the second is 37 degree LOVE sub brand BD, but the brand has no Tmall or Jingdong flagship store).

AI and Fang, who received excellent reviews in the comparative evaluation, still occupy the upper reaches of the list of word-of-mouth with a low bad rating.

(Fig. 1)

With the price of more than 150 yuan bra, love, Fang Li Fang and urban beauty, Ttiumph, the overall word-of-mouth is better, it is recommended that consumers accept the price level priority.

Taste, shoulder strap and chromatic aberration are the three worst areas.

According to the consumer's statement, this journal divides the projects into ten categories, including "flavor", "shoulder strap slipping", "chromatic aberration", "TAIR" and so on.

Data analysis showed that the three problems of "taste", "shoulder strap slipping" and "chromatic aberration" were the top three of the content respectively.

Mentioned by consumers, it is easy to fall off the shoulder strap, TAIR and wearing uncomfortable; city beauty bra and shop pictures are chromatic aberration, easy to deform and fade; Ttiumph bra has "taste" and "too hard"; love bra has "tied" and will "loose".

(Fig. 2)

In addition to the overall brand, the slots of specific models are also different.

This magazine lists 84 contrasts of the ten bra in the bra, which are relatively high and low in the bra, for consumers' specific reference.

(Fig. 3)

Did you buy a smooth bra, too?

The two ring helps women shape their proud breasts.

Behind the bright and beautiful, the steel ring brings deep marks and long fetters, which make many women feel miserable.

In the United States and the liberation of fetters, many women began to pay attention to the latter.

As a result, no steel rings and invisible brassiere are popular in the market.

In March 2016, the Taobao index showed that "no steel ring Bra" has always been the highest ranked bra type in the key search terms related to bra, followed by invisible bra, and third is a larger bra with correction of steel ring.

(Fig. 4)

In order to match the fashion of the coat, or to meet the needs of different women, front buckle bra, perspective bra, anti pop bra...

The bra's iteration path never ceased until the manufacturer announced the A bra cup and C cup.

If we match the pattern to the consumer group, we will find the obvious crowd characteristics.

Young people like many kinds of brassiere, middle-aged women prefer lighter and more conservative, like no bra, bra and thin bra, while adjusted bra and perspective bra are gradually decreasing with the age of women.

Most of the 17 types of brassiere are the novice and junior buyers who have a large base.

Only the strapless bra, sleeping bra and brassiere are loved by experienced, finicky, experienced and bone buyers. The buyers may be interested in the following styles.

(Fig. 5)

Women's appeal for bra is not only manifested in the type, but also the most suitable equipment for the same type of underwear. It also has many adjustment functions to meet the greatest comfort needs.

In March 2016, the Ali index showed that no matter whether there is no steel ring bra or adjusted bra, "gathering" is the most important functional requirement.

(Fig. 6)

In terms of design features, smooth, one piece and lace bra are the first tier of consumer market.

(Fig. 7)

Skin color and black bra are most popular.

What color bra do most women prefer, and what level do they have?

This article tries to analyze the bra's "color" orientation and the size of the bra by purchasing data from more than 70000 of the official flagship stores of Tmall, Jingdong, Tmall, Jingdong and Tmall.

The result shows that skin color and black equal share occupy more than half of the share of purchase data.

B cup sister more than half of the proportion, A, B cup superposition over 80% of the purchase of data share.

(Figures 8 and 9)

Finally, there is a bit of interesting data discovery.

Compared with other bra, male compatriots really like to buy sexy lace brassiere and interest for women.

Look at bra, these bra with flirting function.

(FIG. 10)