• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Amazon Has A Unique Way To Boost Its Own Brand Profits.

    2016/4/18 14:47:00 34

    Clothing MarketPrivate BrandAmazon

    Recently, Amazon has been singing a lot in the clothing market. Besides launching its own brand, many big names are also starting to sell directly on Amazon, such as CK, Lacoste and Kate Spade.

    As early as the 2006 acquisition of shopbop.com, Amazon's ambitions for the clothing market are evident.

    Prior to Amazon's other products, the platform was seen as a low-end market by many high-end brands.

    To change this view, Amazon has started selling clothing at full price.

    and

    brand

    Amazon has its own reasons to choose its own position.

    Many shopping malls, such as Messi's department store and Kohl's business, are growing hard and closing their stores. As a contrast, Amazon is growing rapidly.

    Last year, Cowen, a research firm, predicted that Amazon's clothing sales would grow from $16 billion in 2015 to $52 billion in 2017, the highest in Messi's department store.

    In order to improve the platform profit, Amazon has developed its own way, using the platform to collect consumer shopping habits, and launched its own business.

    Brand clothing

    。

    It also launched the fashion talk show Style Code Live, using star guests to publicize the website's costumes.

    When competing with other traditional shopping malls, Amazon has left its opponents with no fighting power, because Amazon has not only data support, consumer preferences and sizes, but also flexible and complex pricing power.

    Bloomberg recently pointed out that Amazon's average price of each garment changed 9.2 times, while Messi stores and Kohl were revised 2.1 times and 1.5 times respectively, highlighting the pricing flexibility of the platform, which is conducive to increasing sales and maximizing profits.

    These efforts increased Amazon Amazon's sales by 25%, while Messi's sales fell 3.7%, while Kohl's grew by only 1%.

    Amazon's ambition is not limited to the North American market. It is also ready to enter other markets.

    Amazon has experienced many failures in the apparel industry, but even so it has not given up because the clothing industry can bring high profits, and its own brand clothing can generate as much as 80% profit.

    Moreover, sales of clothing occupy a pivotal position in Amazon's total sales, so having free brand clothing can bring long-term profits to enterprises.

    So clothing will become the future.

    Amazon

    One of the biggest bookings is the introduction of its own brand clothing to bring higher profits.

    Moreover, consumers' preference for online shopping clothing has lit the way for the electricity supplier.

    • Related reading

    BELLE Group: "King Of Category" Is Comparable To The Redemption Of Textbooks.

    Design Institute
    |
    2016/4/12 14:41:00
    28

    Hedi Slimane Quit The Cloud, Shares Fell Sharply, Gucci Pressure Doubled

    Design Institute
    |
    2016/4/7 15:17:00
    40

    Recently, The Most Popular Shirt Worn By Celebrities In New York Is A T-Shirt Printed With Hilary'S Head.

    Design Institute
    |
    2016/3/29 16:18:00
    31

    CK Performance Is Good! The Contribution Of The Chinese People To Buy, Buy And Buy Is Not Small.

    Design Institute
    |
    2016/3/28 14:29:00
    33

    Jingdong's Prime Minister Quickly Pushed Over China's "Muji" Online.

    Design Institute
    |
    2016/3/21 15:52:00
    53
    Read the next article

    Local Clothing Brands Need To Be Recognized From The Psychological Needs Of Consumers.

    主站蜘蛛池模板: 男女免费观看在线爽爽爽视频| 尤物久久99热国产综合| 最近电影在线中文字幕| 好吊操在线视频| 国产一级大片在线观看| 亚洲a无码综合a国产av中文| 亚洲av无码片vr一区二区三区| xxxxx日本人| 老子午夜伦不卡影院| 最近免费韩国电影hd无吗高清| 国产福利在线导航| 亚洲第一成年人网站| 一本久道久久综合| 色吊丝在线永久观看最新版本| 日韩精品在线电影| 国产精品jizz观看| 亚洲欧美日韩小说| a级精品国产片在线观看| 精品国产第一国产综合精品| 无翼乌全彩绅士知可子无遮挡 | 国产亚洲欧美久久精品| 亚洲人成网男女大片在线播放| 99久久国产免费福利| 男人肌肌插女人肌肌| 天天做天天爱天天干| 免费福利在线播放| 丝瓜草莓www在线观看| 老色鬼永久精品网站 | 国产男靠女免费视频网站| 亚洲成熟人网站| 91学院派女神| 欧美真实破苞流血在线播放| 埋在老师腿间喝圣水| 亚洲黄色一级毛片| a在线观看免费| 狂野欧美激情性xxxx| 天天夜碰日日摸日日澡| 亚洲成a人片在线观看播放| 444kkk视频在线观看国产| 欧美日韩国产高清视频| 国产精品无码免费播放|