Transformation Of The Field Of Intelligent Shoes, Traditional Footwear Enterprises Have Natural Advantages.

Xu Wenxiong said that this year's Gabon will display multi-functional shoes, especially for iron ore shoes in the field will become the focus of the exhibition, hoping to find more customers through the Gabon.

Xu Wenxiong said that although the product profit is high, the Yong shoes industry is also preparing for the rainy day, and began to build its own brand. Last year, it began to create "JACK.JIE", using its advantages of multi generation production and Dongguan's perfect industrial chain, and working with the designer team to play the leading role in outdoor leisure brands, mainly in the electronic business platform sales.

Speaking of the "Ma Ting" brand building mode, Ye Feng told reporters that in the display shop, it was mainly customized orders.

In addition to customization, sales will also supply some high-end shopping malls and match sales with related costumes.

Ye Feng said that in the high-end private custom area, Dongguan's market is far from enough, because Dongguan people are relatively low-key and pragmatic, so they always want to explore Beijing, Shanghai, Guangzhou, Shenzhen and other cities.

We hope that we can find partners through Gabor and develop the brand collection store mode, that is, display a variety of brand collections, enhance the taste of culture, and change the high cost operation of separate stores in the past.

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"Transformation" is a frequent term in the capital market, which everyone knows, but it's not easy. How many excellent traditional enterprises fail to develop opportunities or fail because of the failure of pformation.

Those bloody lessons are warning enterprises managers to think deeply about "where to turn and how to turn" before pformation.

For the traditional footwear industry in the depths of winter, there is no shortage of companies that see clues before the industry falls to the freezing point and advance the layout of pformation.

The successful pformation of these enterprises has also pointed out a way for shoe manufacturers who are in trouble.

Recently, along with a wave of "Internet +" wave, the wearable devices in the subdivision area are like a pig standing on the draught.

Whether it's media, investors, entrepreneurs or technology giants, it's very exciting for wearable devices.

After smart watches and smart bracelets, smart shoes are also being touted by all sectors.

Not just start-ups, Internet giants, traditional shoe companies, and even large multinational companies are constantly testing water in the field of smart shoes.

Google, Nike, Adidas, Lining, double Chi, 361 degrees.

Domestic and foreign enterprises are trying to make smart shoes, hoping to find another business opportunity in the most suitable products of human body.

As a traditional shoe enterprise, it has a perfect supply chain, and has abundant resources in the shoe industry, and can produce the shoes that they want most quickly.

There is no doubt that it has become the first group of people who cut into the field earlier.

Mr. Chen Wenbiao, chairman of the double shoe industry, is one of these people.

In 2013, when the smart shoe was just emerging, Mr. Chen Wenbiao took the lead and set up a subsidiary company with internet genes, which was the first step in the pformation.

It is one of the three largest footwear companies in China, the local enterprise in Putian and the chairman of Putian Footwear Association.

This shoe company, which has been growing for over 20 years, is mainly made of sports shoes, and has reached long-term strategic cooperation with overseas brands such as Diadora, Suo Conni and Jim la.

The first smart shoes developed by children's smart shoes are children's shoes.

The pair has made remarkable achievements in children's smart shoes, not only the pre-sale effect is good, but also the children's intelligent shoes with independent research and development have won the Red Star Award, known as the Oscar prize of China industrial design.

With the improvement of smart shoes,

It is not limited to children's series. The smart shoes for the elderly and adults are also on sale. These smart shoes cover leisure, fitness, sports, medical treatment and entertainment.

In Putian, thousands of enterprises produce shoes, and the strength of manufacturing is self-evident.

In the face of pformation problems, they seem to be hesitant.

As the president of Putian Footwear Association, Mr. Chen Wenbiao not only made the first step in the field of intelligent shoes, but also actively guided other shoe enterprises to pform through their own experience.

Based on this, double Chi has also developed intelligent shoe incubation platform.

The intelligent shoe incubation platform is supported by the Putian Footwear Association at the back. It can borrow local shoe industry resources, including the double car enterprises and the support from Shanghai, Shenzhen and Fuzhou software teams. The main purpose is to let shoe enterprises develop in the direction of intelligence, get rid of the majority of small shoe enterprises' dependence on foreign trade orders, and enhance the competitiveness of shoes enterprises.

As a traditional shoe enterprise, the pformation of intelligent shoes has the advantages of natural supply chain and sales channels.

Take the double speed enterprise as an example, at present, its production line produces about 1300 million pairs of intelligent shoes every year, a large part of which are foreign brands' OEM orders.

In the exploration phase of intelligent products, in addition to developing the product line of its own brand, the company adopts the way of cooperation with some Internet Co at the same time, combining the strengths of the manufacturing industry, shoe design and component plan, with Internet Co's strong point -- software development, and promotes the joint operation after production.

In terms of sales channels, the advantages of traditional shoe enterprise channel resources are not only in quantity but also in levels.

For example, online Taobao chips, official platforms and third party e-commerce platforms, as well as offline retail partners.

In addition, there are some channels for operators, such as sending messages to parents automatically after entering the school, through the school communication business.