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    OVS Spa Annual Revenue Is Rising Against The Market.

    2016/4/24 22:56:00 54

    OVSFast Fashion ModeFamily Positioning

    Fast fashion is the most popular category we have heard. And the single fast fashion brand is facing most of the critical points of high-speed development in the near future. Fast fashion brand There is no way to avoid it. However, the OVS SpA group, which recently released its earnings, has gone up against the market.

    It is reported that in the 2015 fiscal year ended January 31, 2016, the group achieved data on net sales of 1 billion 319 million 500 thousand euros, even though compared with 1 billion 227 million 400 thousand euros in the previous fiscal year and 7.5% in the growth rate, it achieved excellent results in terms of the current economic environment.

    In addition, the group's annual core profit rate EBITDA increased by 14.3% to 179 million 600 thousand euros compared with the previous fiscal year, and net profit increased by 220.7% to 81 million 100 thousand euros.

    However, the group pointed out that the sharp rise in the data was mainly due to the start in 2014. IPO It costs a lot of financial expenses, so the group can only record such a huge increase after improving its operation management.

    Therefore, it is obviously not feasible to win the battle by relying on a single fast fashion. Consumer More and more "tricky" and the implementation of brand transformation can better enhance the brand's operational capability and profitability.

    In addition, it is worth mentioning that the group adopted a double strategy form to transform its brand name fast fashion brand mode, and promoted the UPIM brand's family value orientation. Therefore, it achieved better returns, and the group's expansion strategy also showed results. As of January 31, 2016, the group had more than 1200 global stores.


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