PEAK Basketball Shoes Ranked First In The Market Share Of Similar Products For Eight Consecutive Years.

"Professionalization" has always been used as an example.

Strategy, committed to providing consumers with the best quality products.

Once again, it won public recognition.

Beijing time March 30th, 2016 (twenty-fourth th) China

The press conference and the China consumer market development conference were held in Suzhou. The results of the "2015 Chinese market sales statistics" were released in 2015. As a result, "PEAK" basketball shoes ranked first in the 2015 comprehensive market share of similar products in the country. This is also the eight consecutive year (2008-2015) of PEAK basketball shoes ranking first in the market share of similar products.

At the same time, "PEAK" basketball shoes are also ranked first in the market of similar products in 2015.

"PEAK started from basketball shoes. We have been carrying out the" specialization "brand strategy. We are committed to providing the most professional basketball equipment to consumers. After so many years of efforts, PEAK's basketball shoes have won everyone's recognition, including NBA giants like Howard and Parke, who are willing to wear PEAK's basketball shoes to fight in NBA.

PEAK CEO Xu Zhihua said, "this PEAK basketball shoes for eight consecutive years won the first comprehensive market share of similar products in the country, PEAK is also pushing the" professionalization "results.

It is understood that the China Federation of Commerce and the China National Business Information Center is the only authoritative statistical department authorized by the Ministry of Commerce and the National Bureau of statistics. Since 1992, they have jointly issued the annual results of Chinese merchandise sales annually, and this year is the twenty-fourth session.

With the objective and fair statistical data of the statistical monitoring network of key large retail enterprises in China, they have become the most authoritative market information publishing platform for retail businesses in China, and are known as "the vane of China's retail market".

According to the "2015 annual sales statistics of Chinese market" released by the China Federation of Commerce and the China National Business Information Center, PEAK basketball shoes ranked first in the market share of similar products in the whole country for eight consecutive years. In 2015, the market share of PEAK basketball shoes reached 8.33%, the market share reached 10.17%, and the market coverage reached 7.11%.

Some analysts said that since the start of the "star strategy" at the end of 2014, PEAK has made remarkable progress in star competitions, star athletes signing and star products sales.

Taking NBA as an example, the cooperation with star sports and star athletes not only promoted PEAK's brand awareness greatly, but also promoted the professional upgrading and sales growth of PEAK products.

In 2015, PEAK made professional basketball shoes for Howard, Parke and other star players, including Howard generation, Parke three generation, lightning three generation, beast three generation, fast hawk two generation and other professional basketball shoes.

In particular, the Howard generation listed at the end of 2015, the first phase of the order reached 100 thousand pairs, fully shows that PEAK products can not only meet the needs of professional basketball players, but also favored by the market.

What is worth mentioning is that in addition to professionalism, PEAK has always adhered to the "internationalization" strategy. PEAK has also made great achievements in the domestic basketball shoes market, and has also gained a lot in the international market.

Not long ago, PEAK just released its 2015 earnings report. The results show that PEAK sports annual turnover in 2015 increased by 9.4% to RMB 3 billion 110 million compared with 2014, of which international sales reached RMB 670 million yuan, accounting for 21.6% of the total turnover, which is the highest proportion of overseas market sales of Chinese sports brands.

"In the future, in order to achieve better market sales performance, we will continue to increase investment in product research and development, and strive to enhance product and technology development capabilities and make products more diversified. We have also been insisting on continuously enhancing market competitiveness through quality, and never disappearing consumer trust in PEAK."

PEAK CEO Xu Zhihua said.