Hugo Boss Chief Brand Officer Christoph Auhagen Quit

According to the latest news, in recent days, Christoph Auhagen, the chief brand official of the famous foreign brand Hugo Boss, announced its departure. At the same time, Hugo Boss AG Hugo Bos group appointed Ingo Wilts as the chief brand officer.

Hugo Boss

AG (BOSS.DE) Hugo Bos group announced on Friday that the group's chief brand officer, Christoph Auhagen, left the post immediately.

This is the departure of the group's Claus-Dietrich Lahrs from its CEO position at the end of February and the departure of another core top management.

Christoph Auhagen joined the group six years ago and is responsible for the core business of creative management, brand management, procurement and production. His colleague is a member of the board of directors of the group.

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At the same time, Hugo Boss AG Hugo Bos group appointed Ingo Wilts as the chief brand officer, responsible for group brand and creative management, and Ingo Wilts took the initiative at the latest in November 1st.

Hugo Boss AG Hugo Bos group released surplus police at the end of February, after the profit police 48 sales group meritorious CEO Claus-Dietrich Lahrs announced its departure, and officially left in February 29th.

According to the no fashion Chinese network data, the 2015 financial year Hugo Boss AG Hugo Bos group revenues totaled 2 billion 808 million 700 thousand euros, an increase of 9.2% over the 2 billion 571 million 600 thousand euro in fiscal 2014.

The fixed exchange rate group revenue grew by 3%. Asia and the Americas recorded a 3% and 1% decline respectively. Wholesale channel sales were reduced by 3%, while retail outlets grew by 7% under the promotion of double-digit growth in e-commerce.

During the period, the group's men's business income fell back, but the number of women's wear increased by 4%. Among them, the BOSS high-end women's wear series, which was sponsored by Chinese designer Jason Wu Wu Jigang as creative director, recorded double-digit growth.

In the 2015 fiscal year, the Hugo Boss AG Hugo Bos group's core earnings EBITDA increased by only 0.6%, far worse than the group's established target of 3%-5%. The core profit rose slightly to 594 million 100 thousand euros in the previous year's 590 million 800 thousand euros, less than 605 million 500 thousand euros in the market expectation, and the EBITDA profit margin dropped by 180 basis points to 21.2%.

Net profit also shrank, and the net profit of 319 million 400 thousand euros was 4.5% lower than that of the previous year's 3.345 euros.

China and the serious recession since the three quarter of last year

In the market, Hugo Boss AG Hugo Bos listed the specific remedial measures in its annual report of fiscal year 2015 today, which mainly includes two measures of closing stores and reducing prices.

In the face of the plight of the global economy and luxury goods industry, the group will respond by reducing the scale of investment and evaluating existing store portfolios.