The Footwear Industry In The United States Showed A Slight Decrease In Retail Sales And Felt "Cool In Heart".

According to the monthly footwear industry report released by NPD, a market research consultancy this week, the total sales volume of us footwear industry in March dropped 2% from a year ago to 3 billion US dollars from last year's corresponding period, to 29 dollars.

Sales continued to grow.

Sports footwear sales and sales increased by 4% in March.

In the same period,

Sales fell 12%, from 1 billion 300 million US dollars in the same period last year to 1 billion 100 million US dollars.

In March, sales of casual shoes increased by 14%, and sales reached $813 million 100 thousand, compared with $710 million 900 thousand last year.

Casual sports shoes, outdoor sandals, hunting shoes and so on.

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In a great era, there should be great enterprises.

Brand is known as "intangible assets of enterprises and core elements of business competition". It is not only a business card of a company, but also a symbol of a country's soft power, and even determines the country's right to speak in the global economic system.

National industry has both foundation and strength. China has both market and potential.

Chinese brands have a reason and responsibility to occupy a place on the world famous brand stage.

For contemporary China, it is urgent to promote the pformation from Chinese manufacturing to China, the pformation of China's speed to China's quality, and the pformation of Chinese products to Chinese brands.

There is no miracle in the road of brand building, only the track of effort.

Only by constantly planting the soil of "China's wisdom", let big powers craftsmen have many people and more security, so that the spirit of original creation can grow and be protected, so that integrity can become the moral atmosphere of the whole society and the spirit of entrepreneurship can be better developed.

When did China build the smart toilet lid? In the face of a large number of Chinese tourists rushes to Japan to rush to buy the toilet lid, a man of insight sends out anxious questions.

Now, there is an answer to this question.

The general office of the State Council recently issued the plan of action for implementing the quality development plan in 2016, focusing on consumer goods such as air purifiers, rice cookers, smart toilet covers and other popular products of public concern, to carry out special actions to improve consumer goods supply, organize and implement quality improvement projects for consumer goods, increase varieties, improve quality and create brand names.

The lid of a small toilet is heated. It touches on the pain of "Chinese intelligence" rather than touches the weakness of Chinese brand.

The Japanese toilet covers sold in bulk are actually produced in China, sold back to Japan and bought by Chinese tourists.

The media has disclosed a case. A resident in Hangzhou bought a toilet cover in Osaka, Japan, and found that the place of origin was Hangzhou Xiasha.

This shows that China has the ability to make high-quality products, but can not match the brand, so that someone asked: "the wall is fragrant outside the wall, and foreign goods are being robbed abroad."

Export domestic sales are different, and this is due to cost considerations.

Many times, domestic products are not quality but not popularity. They are not priced at high prices, but they do not form brand effects that match quality.

A slightly older Chinese would remember that Chinese brands had a history of stars.

From panda color TV, swallow dance recorder, snowflake refrigerator, to double star sneakers, back power sneakers, seagull cameras, and then to hero pen, Lucky Film, dragon Tiger cool oil, domestic brands decorate the Chinese people's daily life of that era.

The brilliance that Chinese brands once had was enough to show that the national industry has its foundation and strength, and China has both market and potential.

Chinese brands have a reason and responsibility to occupy a place on the world famous brand stage.

Also, we must see that in today's world market, there are not enough Chinese brands that can be heard and standing, and we can't even produce the refills from the ball point pen. Chinese tourists are called "walking wallets" overseas.

A scene is forcing people to think: how can we build more Chinese brands that can afford trees? Actually, this year's "government work report" has given the answer: "cultivate the craftsman spirit of excellence, increase variety, quality and brand."

The action plan is pushed forward from the implementation level.

Without quality, the brand can not be formed; it is difficult to satisfy the needs of consumers without increasing variety.

Without the spirit of craftsmen who are specialized, refined, meticulous and practical, there will be no elaborate products.

To cultivate the craftsman spirit of excellence is to persist in the work we are engaged in, strive for every detail, strive for the good experience of users, and pursue endless quality.