Dsquared 22015 Fiscal Year Income Is Tired By The Environment

In 2015, the shrinking of luxury goods industry caused many brands to get involved in guns.

Although the Dsquared 2 has not been greatly affected, its revenue growth has slowed down.

It is reported that Dsquared 2 recorded an increase of 5% in 2015, compared with the 15% increase in the previous fiscal year.

After the growth of 5%, the brand earned 220 million euros.

However, the local market as a brand's single market, the terrorist attacks in Europe believe that the development of the brand also has a certain impact.

The brand aspect indicated that

As a result, the brand will further slow down the opening rate this year, and the world is expected to add only 10 stores.

At present, Dsquared 2 owns

Glasses, perfume and swimwear and underwear products.

In addition, brand business portfolio is still dominated by wholesale.

The growth of retail channels is as high as 55%, mainly due to the cooperation with Net a Porter.

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Although the fashion circle is dominated by many European and American brands, the trend of fashion is also dominated by the European and American departments. However, with the rise of local brand forces in the Asian market, Asian manufacturing has also become the choice of many young people, which greatly affects the status of the traditional fashion brands in Europe and the United States.

Fashion experts have found that high quality is no longer the trump card of luxury brands in Europe and America. The local production base, new fabrics and lower price regulated by Asian brands are attracting more consumers.

Data from lac Crawford show that sales of Korean brands and Asian brands are increasing year by year.

In addition to the recent Seoul luxury conference, Lian Crawford also said that the number of Chinese brands in the Department Store increased from 4 to more than 30, while the main buyers were overseas Chinese, with the age of 25 years old.

With the younger generation of fashion consumers, the demand for personalization is gradually increasing. As a brand made in Asia, due to the development time is not too long, it is more willing to contact new things, so no matter from design to fabric innovation, it is even more unexpected.

But will future Asian manufacturing become a benchmark for Europe and the United States? This still takes time to observe.

But the most important point is that consumers are no longer prejudiced against "made in Asia".