For The First Time In 7 Years, Smith Barney Gave Up Short-Term Interests And Long-Term Development.

The United States costumes, which never took the unusual road, lose for the first time in the seventh year of listing, and at this juncture, they try to make some achievements in the pformation of enterprises. As far as the present is shown to the outside world, they are constantly trial and error. This almost radical pformation has long been criticized by the industry.

Smith Barney apparel released 2015 annual performance bulletin, said the company achieved operating income of 6 billion 285 million yuan in 2015, down 5% compared with the same period last year, including operating profit of 150 million yuan, down 184% compared with the same period last year, net profit attributable to shareholders of listed companies was -4.31 billion, down 396% over the same period last year.

Zhou Chengjian, chairman of the American Apparel, said, "pformation is painful. The biggest challenge facing traditional enterprises today is whether they know how to use the Internet and have no determination to make up their minds. The cold winter in traditional industries will get colder and colder.

'

"It is a new business path, even if it is a narrow escape from death. In the past two years, we have given up short-term interests to seek pformation."

It is noteworthy that the American Apparel has lost from today's net profit of more than 1 billion yuan to today's losses and is forced to close the shop. The former domestic first clothing brand now falls down the altar, but the United States is still bigoted in the Internet pformation. What makes it so decisive?

From 2011 to now, the domestic garment industry has undergone tremendous changes, the impact of the electricity supplier and the adjustment and integration of its own industries. The listed companies like YOUNGOR have tried the real estate industry to seek greater profits.

Bong Online

As early as the end of 2010,

On the other hand, its own electronic business platform purchased the Internet line. At that time, the movement of American bond was quite avant-garde, leading many domestic Internet companies, realizing the consumption of sweeping codes in the physical store, realizing online shopping and offline replacement, and many other functions, which was quite fashionable 6 years ago.

However, later, such as fan and other clothing brands appeared, vertical electricity providers to flat channel advantages, completely realized or subverted the model of American Apparel.

"Fan" APP

Last May, at the scene of the 20th anniversary anniversary of the founding of the United States, chairman Zhou Chengjian launched the "fan" APP to the outside world, and then "fan" APP twice invested in the famous variety show "wonderful flower".

According to media reports, in the first quarter of the "wonderful flower", the sponsorship of the United States border clothing reached 50 million yuan, second times actually more, but did not disclose to the outside world.

It is understood that the "fan" download volume is currently increased to 9 million, active users in the day around 300 thousand, from sponsorship to users, how to plate into real gains is regarded as a key move.

Last July,

Announced a fixed increase fund-raising plan, intends to raise 9 billion yuan, of which 6 billion yuan for O2O all channel platform construction, but in November of that year, the United States dress announcement announced that the total fund-raising amount will be adjusted to no more than 4 billion 200 million yuan, from the platform to build into a brand sales platform, its investment amount from 6 billion yuan to 1 billion 200 million yuan.

Semir showed a wise side.

The development focus of Semir clothing is not leaving the garment industry, but finding a growth point in the field of children's clothing industry.

In 2002, Semir clothing began to enter the children's clothing market. As of now, children's clothing accounts for about 32% of Semir's total clothing revenue. Its brand balbala market share is 4%, and its growth rate has been over 25% for three consecutive years.

From the overall revenue perspective, in 2015, the United States and the United States apparel fell 5% to 6 billion 285 million yuan, Semir clothing revenue grew 15.74% to 9 billion 430 million yuan.

In 2013, two years ago, the revenue of the two companies was only 600 million yuan.

In 2010, the United States costumes began to actively explore pformation and upgrading, promote APP, and release online state purchase network. Many people think that this is a product of interest oriented. Small circles think that it should be the product of danger consciousness more accurately. In the era of Internet economy, the speed of the whole industry chain has been quickened, and the enterprises are more pparent. The new brands are directly referring to traditional enterprises. How can traditional enterprises correctly treat the problem of "Internet +"? The Internet is a double-edged sword. Some people use it to cut corners and others to be slaughtered.

Zhou Chengjian, chairman of the American Apparel Industry, said: "pformation is painful. The biggest challenge facing traditional enterprises today is whether they know how to use the Internet and have no determination to make up their minds." the traditional industry will get colder and colder in the winter.

This is also the key to the pformation of the United States.

Time change will not give enterprises the opportunity to breathe, the vision determines the way of development of enterprises; Wang Xiaofang, the chairman of the poly business circle, completes 30 days.

To become the first person to pform and upgrade, and to sum up a series of pformation experience to help traditional enterprises face the change of the times! In May 4th, in Guangzhou, the "Internet + era pformation and upgrading" course (leadership class) is about to start. We will join hands with the domestic and foreign instructors at the home and abroad to teach the secrets of pformation and upgrading.