Global Counterfeit Sales Exceed $250 Billion A Year.

According to foreign media's recent reports, fake products have always been

The pain points, and now Facebook, Instagram, WeChat and other social media is also counterfeit rampant.

This issue has attracted the attention of the government: last year, the United Kingdom launched the nationwide social media anti fake activities. These social media have replaced the electronic business platform and become the largest source of fake products.

In January, Tencent Inc said that after launching the complaint system in the second half of 2015, the company received 17000 fake reports and sealed more than 7000 WeChat accounts.

It is understood that the global annual sales of counterfeit goods are between 2500-6000 billion dollars, and most of them are made in China, and then flow into various countries through physical stores or online platforms.

More than half of fake sellers sell goods through social media, up 10% from 3 years ago, according to Ken Gamble, a consultant.

Last year, in order to remind consumers to guard against counterfeit goods, Ugg created an anti fake page on Facebook.

It is understood that a customer called the headquarters of UGG and complained that they bought it on Facebook.

But the shoes received are super heavy.

After Ugg submitted feedback, the page was closed by Facebook.

But branding said it was a hard process to crack down on fake goods in social media, and the counterfeit traders soon came out after a short period of pressure.

Facebook simplified the process of reporting fake goods last year, and Facebook will remove the infringing content within 24 hours after reporting.

Social media platforms are popular with fake sellers because there is no requirement for platform registration, and there is no need to publish fees.

According to a report by independent security investigator Andrea Stroppa, the 180 Facebook in October 2014

1/4 of the ads are fakes, which are not linked to brand websites, and are advertised by businesses in China and Russia.

Facebook and Instagram say they take the intellectual property rights of brands seriously and are stepping up their efforts to crack down on counterfeit goods.

In order to crack down on these fake products in social media, companies have designed software for identifying fake products and created false characters to infiltrate Facebook groups.

The UK's trade standards agency also created virtual social media roles for counterfeit goods, using these roles to buy goods from fake traders, so as to get rid of it all.