Sanfo'S First Public Annual Report Is Delighted.

Sanfo outdoor released its first annual report.

According to the company's 2015 annual report, in 2015, Sanfo realized operating income of RMB 328 million yuan, an increase of 12.37% over the same period last year, and realized a total profit of RMB 41 million 363 thousand and 400 yuan, an increase of 10.74% over the same period last year. The net profit attributable to shareholders of listed companies was 30 million 802 thousand and 100 yuan, an increase of 10.60% over the same period last year.

By the end of 2015, the company's total assets amounted to 428 million 400 thousand yuan, and its net assets attributable to shareholders were 360 million yuan.

Once the net profit in 2014 dropped by 14.59% compared to the previous year, Sanfo's outdoor activities after the listing were frequent, pulling the growth of performance.

The report shows that in 2015, Sanfo managed three categories of outdoor clothing, outdoor shoes and socks and outdoor equipment, and introduced products of running, outdoor outdoor, skiing, self driving, bicycles and so on. It basically covered all kinds of outdoor products, and about more than 380 licensed products, covering the mainstream brands of outdoor products, with high end brands and low end brands as secondary.

Through the agency, distribution, private brand design, R & D and other ways, we can build a rich and complete product structure to meet various outdoor sports needs.

In 2015, Sanfo outdoor also set up "Beijing Sanfo dream Travel Service Co., Ltd.", mainly outdoor and outdoor experiential tours.

Future outdoor activities, event operations and outdoor travel will become a new profit growth point for the company.

Sanfo's future outlook:

(1) build a one-stop shopping outdoor product structure: in the existing outdoor clothing,

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On the basis of this, through agency, private brand R & D and M & A measures, we introduce runners, children outdoor, water sports, bicycles, self driving, skiing, family camping and other product categories to fully satisfy outdoor enthusiasts' one-stop shopping needs and provide a complete product solution for outdoor activities.

(2) to build a professional chain channel covering the main outdoor markets in the whole country by combining the offline lines, giving priority to pushing the flagship store chain of the provincial capital city, and having a larger shop area. The conditional flagship store will provide an interesting, challenging and educational outdoor experience center for children.

In 2016, the company planned to open 4~5 new stores, including 2~3 flagship stores.

Sanfo flagship store on Tmall, Jingdong, Amazon and other electronic business platforms, and mobile terminal micro mall, to build an integrated sales system on the offline offline.

(3) integrate online and offline, integrate outdoor sports resources, establish outdoor mobile Internet platform, organize outdoor experience activities, outdoor events, outdoor skills training, long-distance travel, outdoor and domestic special tourism, try to build outdoor sports experience camp, and build a youth outdoor skills training system and put it into practice.

(4) on the basis of continuing expansion of the direct camp in the next few years, Sanfo will consider integrating the operation system of "outdoor franchised stores + event events organization + outdoor camp". Through authorized cooperation, Sanfo will expand the outdoor business to major cities and famous scenic spots in China.

In terms of channels, the online offline industry should pay equal attention to the development of a wide range of flagship stores, medium scale standard shops and small area boutiques under the line. Besides selling on the official website www.sanfo.com, the company will also set up a comprehensive flagship store on Tmall, Jingdong mall, and amazonson and other electronic business platforms, and operate several outdoor brand stores. At the same time, the company has launched a mobile terminal micro mall, providing consumers with professional, information-based mobile shopping experience anytime and anywhere.

In addition, Beijing Sanfo Outdoor Sports Management Co., Ltd., Sanfo, is a professional outdoor sports service company and outdoor sports company. In 2015, it organized nearly 1000 outdoor activities in the whole country and attended more than 50 thousand people. Among them, the mountain cross-country race, road marathon, triathlon and all kinds of outdoor events totaled 26, and the participation rate was about 30 thousand. In addition, the regional primary cross country brand events in Beijing and Shanghai regions were developed, which became an effective channel platform for training off-road runners.