Andemar Has Become The New "Threat" Of Silicon Valley.

Today, in the high-performance sports apparel market, Andrea has a market share of 75%, far away from Nike and Adidas; in the professional sporting goods market containing sports shoes, Andrea accounted for 31%, second only to 36% of Nike. At the same time, sales and profits rose rapidly, and the share price even exceeded Nike.

Despite the fact that Nike's hegemony is still unable to shake up, this new generation with strong momentum can not be despised. The Jackal has already shown its teeth.

From the beginning, Andemar has been paying attention to the effective combination of advertising and marketing, and invested heavily in it.

Their advertising methods are diverse, such as movies, TV, team costumes, sponsorship competitions and so on. Advertising implants are everywhere.

We can see the shadow of Andemar's super hero saving the world in captain 2 and revenge 2.

The world's highest speed and passion series also has its appearance.

If you are a NBA fan, whether you are a Jinzhou warrior fan, you will be crazy for Stephen Currie's current performance.

In the 2014-15 season, NBA, the warriors won the championship in crow, so that the League storming the warriors storm, and Currie also stepped into the ranks of top players. As Andemar's spokesperson, it also increased the sales of Andemar's basketball shoes. Only in the second quarter of the season, the basketball market sales soared 754%, and in the first half of the year, it was 4 times faster than the same period in 2014.

The new contract signed between the two sides will last until 2024. For this reason, Currie said in a public statement: "from the first day, UnderArmour gave my family the feeling. In the first two years of cooperation, we have made many achievements both inside and outside the field.

I am looking forward to continuing my career and retirement as part of this company and brand story.

In 2014, Andrea "spoiler" Nike and NBA star Kevin Durant's "marriage", opened a 10 year 320 million offer contract, forcing Nike from the initial 200 million dollars to 350 million U.S. dollars to finally retain the NBA regular season's most valuable stars.

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Murray also grabbed "Adidas" from the hands of the British. After completing the five year contract with Adidas, the British side went on their separate ways. From 2015, Murray signed a contract of 15 million pounds for four years with Andemar, which is also the first tennis player signed by Andemar.

In early 2015, Andrew signed a ten year contract with golfer Jordan Spieth.

The move also seemed to give spears some kind of magic power to win the first two grand slam masters and the US Open.

He also became the youngest two golf Grand Slam winner ever since 1922.

Although only fourth and runner up were won in the British Open and PGA Championships, it was still impossible to conceal the spark of the year.

Limited edition golf shoes for Spieth before the start of the US Masters Games

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The female market has been the focus of Nike and Adidas's efforts in the past two years. As a latecomer, Andemar has gradually noticed the importance of this market.

In April 2015, Andemar officially announced the march into the women's clothing market and launched a frontal attack on two predecessors.

The endorsement team is also bright, including the famous supermodel Gisele Bundchen, skier Lindsay Vaughan, soccer player Kelly OHara, surfer Briana Cope and ballet dancer Misti Copeland.

Andemar clearly realized that being confined to the US market is not conducive to brand development.

Around 2011, Andrew began to enter overseas markets such as Britain, China and Japan.

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It is an important link for any brand to seek global development.

The biggest elasticity of retail brand lies in its continuous replication. It has opened 68 stores in China since its first store in 2011.

Online stores are also growing rapidly.

With the rapid growth of global revenue, Andrew deeply felt the potential of China's market.

In September 2015, the brand had made a big move in the Chinese market. Curie came to Beijing, Shanghai and Chongqing with the US brand, and opened a 3 day trip to China.

During the period, Curie helped the opening ceremony of the flagship store in Shanghai, the second largest flagship store in the world, marking Andemar's important milestone in the Chinese sports retail market and showing his determination to develop the Chinese market.