Mcqueen Change Or Take Advantage Of The Opportunity To Open The Cloud To Take Off.

Although McQueen's action has been low-key and steady, it has not hinders the subtle changes made by the brand.

Recently, McQueen's parent company has opened a new appointment for the brand.

It is reported that a few days ago, the group opened CEO long ago.

The new CEO candidate was selected.

After a long struggle, the brand's former CEO Jonathan Akeroyd finally chose to leave, and Kai Yun group commended and thanked the outstanding leader who saved the brand low after McQueen suicide.

The new CEOEmmanuel Gintzburger, the Yves Saint Laurent global retail and wholesale director, has entered the luxury industry for more than 17 years. The group said Emmanuel Gintzburger needs to put its retail experience and luxury management experience in the luxury industry into the brand, making decisions and adjustments to the global expansion and organic growth strategy of the brand.

However, for

To some extent, this performance can be regarded as the performance of the next generation growth engine for the group. Its three growth engine, Gucci has been revitalized after being changed, but YSL's growth factor has not yet been highlighted due to the substitution of the creative director, while the butterfly family has been repeatedly involved in the decline of the environmental performance. Therefore, the new appointment of Alexander McQueen is accompanied by P & G's perfume at the beginning of this year.

It has broken the brand's blank and stagnation of perfume business over the years.

In addition, Emmanuel Gintzburger will also report on CEO Grita Loebsack, a new fashion and leather new brand of Kai Yun group.

Although Kai Yun group has disclosed the achievements of small and medium sized brands such as McQueen in its earnings report, there are reports from foreign media that Alexander McQueen contributed about 15% of revenue to Kai Yun group, while more investment banks believe that the brand is expected to enter the euro 500 million level in the future.