The Real Murderer Who Killed The Physical Store Is Really A Big Shock.

In recent years in China

Thriving, and shops are closing down.

Many entities shop in the process of clearing up such slogans: "online shopping to fight business hard to do", "micro business craziness, online shopping craziness, business downturn, Ma Yun I hate you."

Although the electricity supplier has changed the shopping habits of some people, there are also insiders who believe that Taobao has failed to crush the entity and that the physical store is high rent.

In addition to customers

Changes, the increase in operating costs and the impact of the economic environment are also the main reasons why many entities feel that their business is difficult to make.

Mr. Zhang and his wife in Lanzhou are online shopping people. Last year they just finished the wedding. Their new house decoration and electrical appliances were all bought online.

Mr. Zhang said that the interior decoration and daily necessities bought on the Internet are cheap and convenient. They are delivered directly to the home and are not satisfied with spot returns. Compared with the physical stores, the price of the same shop and the brand is only 44% off of the physical store price.

Mr. Zhang, the online shopping man, said that the price of online shopping is very attractive for products with stable quality and convenient pportation, such as computers, mobile phones and household appliances.

He once visited a vacuum cleaner in the store, the original price was 1500 yuan, and the discount was 1300 yuan.

Later, he checked the Internet and bought it for 800 yuan.

The order was placed online, and it arrived in two or three days.

Online shops are not subject to paction time, geographical restrictions, open and pparent prices, convenient price matching, and increasingly perfect after-sale guarantee system, which are also the reasons for attracting more and more people to join the online shopping force.

For many office workers,

It has become the "law of life" for many people.

In April 8th, Wang Bingnan, Assistant Minister of Commerce, said that in the field of domestic trade circulation, store rentals accounted for about 30% of the operating cost of physical stores. In recent years, the rent of physical shops increased at an annual rate of 20%, about 2 times the average growth rate of sales, which caused great pressure on the operation of physical stores.

According to reports, Mr. Tao, who runs a restaurant, said that when he just rented the facade, the rent was 40000 yuan a month.

Due to proper operation, his store business was pretty good. Unexpectedly, the rent of the street facade rose with the rising of the boat. When the contract period expired, the landlord mentioned the rent of the pavement for 60000 yuan, and there was no room for bargaining.

Mr. Tao calculates, if so, "all the money earned is working for the landlord." finally, we can only give up the operation.

As early as the end of 14, there were media reports that the rental cost and labor cost of Shanghai were 5 times and 10 times that of 20 years ago, but the gross profit of commodity sales had hardly increased.

Another media statistics, the current two or three line city commercial street stores, rent 2 million to 3 million yuan a year, many stores annual sales can only achieve several million yuan, artificial labor, tax, water and electricity costs, profits are few.

Even some large chain brands are facing a dilemma because of heavy rental pressure. Some of them are in good location. Over the years, a large number of loyal customers have been nurtured near shops. It is really a pity to give up.