Can Electricity Supplier'S Luxury Empowerment Avoid "Shanzhai"?

Taobao announced recently that sellers have been selling on Taobao since May 20th.

Including purchasing goods, it is necessary to upload relevant vouchers of the products. After Taobao audit, the products can be released normally.

At the same time, in view of the gray area of the luxury goods paction, the regulation emphasizes that the quantity of documents must be consistent with the products issued.

Finding purchasing agents on Taobao has become a way for many domestic consumers to buy luxury goods. However, it is difficult to distinguish between true and false.

A few days ago,

"Seller's attention has been raised," the announcement said. Since May 20th, sellers have been selling luxury goods on Taobao, including purchasing goods. They must upload relevant vouchers of their products. After Taobao's examination, they can release products normally.

Yesterday, the head of Taobao confirmed the news to reporters.

[regulations] Taobao needs to pass brand audit to sell luxury goods.

Reporters found that the announcement was originally released by Ali Tao Xiao 2 in the Taobao Forum's "policy focus" section, which is one of the most active forums for Taobao sellers.

In order to build a healthy and honest shopping environment and protect the legitimate interests of consumers and rights holders, Taobao will carry out renovation to luxury brand products, the announcement said.

The notice stipulates that sellers will need to upload relevant vouchers (such as invoices, shopping mall tickets, brand empowerment, etc.) when prompted to publish or edit some luxury brands from 20 to.

After receipt of the voucher, Taobao will be examined within 3-5 working days. After the confirmation of the objection by the right person / Taobao network, the seller can release the commodity under the brand.

The seller will not be able to publish the luxury brand product if the audit fails to pass or fails to submit the voucher.

Taobao also explained that according to the overall control progress of Taobao network, there are certain differences in the way of management and control of different brands, and which certificates need to be uploaded specifically, and the system will prompt separately.

In addition to purchasing goods, sellers should provide authorization certificates for the obligee. If sellers are not authorized by direct rights holders, they should provide authorization at all levels.

[discovery] the number of purchase vouchers must be consistent with the products.

Purchasing has been regarded as the grey area of luxury paction. In this announcement, Taobao has made detailed provisions for the seller.

It is stipulated that when the goods are not in stock, they need to fill in the corresponding purchasing information according to the prompts. Meanwhile, Taobao will ask the seller to submit the relevant vouchers of the commodity after the seller completes the purchase and the goods are shipped, including the invoices and small bills, which contain the name and quantity of the products printed on the brand special paper.

At this point, if the seller fails to submit the voucher or fails to pass the audit by Taobao, the seller's related commodities will be deleted and the funds may be frozen.

It is emphasized in the regulations that the quantity of vouchers must be consistent with the products issued. "For example, Gucci's A female bag, you submit proof that you have purchased 3 pieces, but your shop already has 100 sales volume", you can not pass the examination.

In addition to the purchase documents such as invoices, Taobao also stipulates that it is best to provide corresponding payment vouchers, customs declarations, logistics vouchers, entry and exit certificates corresponding to commodity tax rebates.

If the purchase of the same brand has already been done, the invoice and the small ticket of the same brand goods should be submitted. If the purchase is the first purchase brand, the "foreign product website should be provided with a reasonable price below the price of your Taobao".

This shows that those low-cost goods and imitation products are the targets of Taobao's governance.

[investigation] how did Taobao sellers cheat the system test?

Yesterday, reporters searched on Taobao.

"In the" shopkeeper's hot sale "recommended by Taobao on the right, we saw a LV bag.

Clicks found that in the "Paris fashion shopping" shop, the price of the package named "overseas luxury brand luxury 2.55 CF Montaigne M40780" is priced at 1380 yuan, and it has sold 92 items recently.

In the picture, the LV brand M40780 model bag sells at least 13000 yuan.

Reporters found that the name of the commodity did not display the word "LV" or "brand". Instead, it was replaced by some models and styles. Among them, Montaigne bag was another type of bag, while 2.55CF was a Chanel brand.

That is to say, many Taobao sellers avoid system testing by not marking the brand name directly.

In another five drill grade shop, "overseas purchasing 1 shop", a picture is

The $8900 international luxury goods package is only 382 yuan.

Not only that, this package also provides a "genuine counter purchase", even equipped with original gift bags, dust-proof bags, instructions, certificates with serial numbers, etc.

A Taobao consumer said that such information easily defrauded its trust. If it had not purchased the genuine product, it would be impossible to distinguish the authenticity of the goods and the small ticket and gift bag.

On Taobao, this kind of shop selling cheap and counterfeit luxury goods is not uncommon. Some invoices, small bills or certificates are counterfeit. It is difficult for consumers to distinguish them.

In this announcement in Taobao, it is stipulated that if the credentials of the uploaded credentials are unqualified or counterfeited and forged, they will be punished by the state organs such as shielded goods and shops, and then pferred to the state organs such as industry and commerce, public security and so on.

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[secret] electricity supplier luxury licensing is basically PS

Then, if consumers see the "brand authorization" issued by merchants, can they avoid the "Shanzhai"? "If consumers just see that the luxury brand of a certain e-commerce website has authorized it to be the stamp page of the special dealer, they will be naive.

I can say responsibly that no matter whether the luxury brand is luxurious or not, the brand authorization books displayed by the electronic business platform are basically based on their own PS! "Yesterday, a person who had been engaged in luxury brand domestic agency business told reporters yesterday.

Regular luxury licensing books often have hundreds of pages.

The source said that many businessmen in order to prove their sales of luxury lineage pure, often in the commodity page attached to a brand authorization certificate, prove that the brand is indeed authorized the electricity supplier to sell its products.

This certification is often marked with authorization validity and so on. It looks quite regular.

However, this person clearly told reporters that for luxury brands, it is impossible to simply issue such a power of attorney so that you can sell him goods.

"When we sell imported goods in China, both sides have to sign a thick stack of authorization contracts. There are often dozens of pages with hundreds of pages, with detailed details.

With this contract, the brand side will no longer produce a certificate of authorization, so this kind of proof displayed by the electricity supplier is basically based on its own PS.

PS luxury licensing certificate is mostly following the crowd.

However, this person said that the electricity supplier's own PS luxury licensing certificate does not mean that the goods they sell are not right.

He explained that the reality now is that Chinese consumers who are scared by online fake products often have a sense of trust for a certificate of authorization, so domestic businessmen have come up with a method of self-made "brand authorization certificate", especially the electronic business platform.

This means that although most of the licensing certificates for luxury goods brands are self-made, many of the goods sold by electronic commerce are indeed normal, but they are forced to "cheat". As time passes, people are competing for the status of PS.

But we can not ignore that, when all of us are authorized by PS, there are indeed some suppliers who fish in troubled waters to sell fake products.

That is to say, there is a real fraud in the business of the PS brand authorization, which can not prove the source of the goods.

How can luxury products be identified?

Reporters also learned in the interview that the e-commerce platform is more keen on its "authentic" expression in the form of power of attorney. At present, some domestic and foreign manufacturers have begun to meet the demand of the electricity supplier.

Reporters yesterday saw in the Jingdong's electronic products page, regardless of SHARP, Samsung international brands such as Lenovo and other domestic brands, at the end of the commodity presentation will be accompanied by a letter of authorization from the branding.

However, when reporters searched similar products such as Gome online and suning.com, no authorization was found.

In this regard, an electricity supplier told reporters that such a power of attorney is often issued by the brand business, and if the business does not require the brand, it will not issue it voluntarily.

On the other hand, the format of each brand's power of attorney is almost the same as that of some electric providers. Basically, it is the electricity supplier itself who comes up with a mold. If the brand name is approved, the brand logo will be released.

However, at present, such brands are in line with the electricity supplier's power of attorney, which is mainly confined to the brand of electronic products.

So, is there any material that can prove their identity for these luxury brands? Yesterday, the head of the Internet monopoly platform, which is specialized in overseas luxury and luxury goods, told reporters yesterday that if there were definitely authorized contracts between the two sides, there would be ten pages of hundreds of pages. Apart from having a detailed agreement on the rights and interests of the two parties, there will be a definite agreement on any details that may exist. Therefore, neither the brand nor the importers will disclose these contracts to the public, so buyers will not be able to see them.

As for purchasers, they include purchase certificates, bills and customs declaration forms.

At present, their practice is to provide consumers with purchasing certificates, bills, customs declaration forms, etc.

According to the reporter, the qualification of foreign brands has been increasingly stringent since last year.

For example, when merchants publish advertisements in today's headlines and QQ spaces, they will be required to provide materials such as authorization certificates related to the issuance of merchandise.