PETA PETA Is Targeting The Luxury Brand Prada.

Bought a small portion of France since last summer. Luxury brand After the Hermes shares, the animal protection group, known for its sharp media publicity, has bought part of the Prada stake in order to protest the killing of animals from inside the group and make leather handbags.

According to the news, PETA has confirmed the subscription of shares. The acquisition was conducted after the investigation by the US media FASHIONISTA earlier. The survey showed that Prada was used to make expensive handbags after the slaughter of the young ostriches. The statement of the organization: "PETA members of the United States made a solemn negotiation in the conference room of the Prada, directly interrogation the company and ordered them to use ostrich skin to make handbags."

PETA and Prada They did not disclose how many brand shares the animal protection organization bought. According to analysts, PETA bought a very small share of Hermes shares earlier, and did not affect Hermes's terms and conditions of operation. In the same way, PETA does not want to win the interest of Prada brand, but hopes to join the brand annual shareholders meeting to protest.

In July last year, the incident of killing crocodiles occurred in Hermes. The Peta asked Hermes to ban the use of rare animal skins as raw materials, including crocodile leather handbags and watchbands. After watching the film released by PETA, Jane Birkin asked Hermes to rename the crocodile bag and remove Birkin from her handbag, but later the two sides reconciled.

Earlier this year, animal protectors boycotted demonstrations at Fendi stores in Hongkong, and opposed and strongly condemned the inhumane behavior of fur merchants in animals.

In fashion circles, fur is a taboo cycle without solution, and there is no vague space. Brands, department stores, fashion media and so on have to make a direct stand on this multiple-choice question. However, with the gradual development of the concept of mobile insurance, more and more people are opposed to paying the cost of animals for a garment. The fashion circle has come up with a wave of imitation fur instead of animal fur.

However, some people in the industry say that the majority of those who promise not to use animal fur are fast fashion and other parity brands. Fur consumption and manufacturing of bulk businesses are mostly luxury brands and high-end products. After all, that is part of the biggest profit of luxury brands.

In March this year, after Stella McCartney and Hugo Boss promised not to use fur products, Italy fashion brand Giorgio Armani also joined the anti fur ranks. The brand announced in its statement that since the 2016 autumn winter series, all Giorgio Armani clothing series will no longer use animal fur.

"Technological advances over the years have allowed us to have more effective alternatives and not to use cruelty to animals," the company said in a statement. Chairman of animal fur Alliance Joh Vinding believes that the commitment of Giorgio Armani is very clear that designers and consumers have the freedom to create, and luxury represents the cruelty to animals.