The Future Of Keqiao'S Textile Industry Should Take The Road Of Differentiation.

At 4 p.m. on May 8th, the three day China Keqiao international.

The fair ended in spring.

Evening,

Data from the exhibition center: three days, the exhibition achieved a turnover of 5 billion 742 million yuan, an increase of 9.2% over the previous period, and the conversion increased to 500 million yuan.

Where does the 500 million multivariate come from? The analysis result of the exhibition parties is that the functional fabrics and personalized fabrics that have taken different routes have been driving this growth.

The exhibition starts with new fabrics, absorbing gold and absorbing gold.

Seeking novelty, seeking difference and seeking individuality, widely exist in modern people's life, many fabric exhibitors have long been aware of this point, so the new fabric has become their choice at the Expo.

On the booth of Wujiang Han Tai textile finishing Co., many people were attracted by an outdoor outdoor riding suit.

After introducing the magic function of this riding garment, the purchasers praised each other, and the purchase intention was instantly excited.

This is exactly what the chairman Chen Yulin hopes to achieve.

He said that the new product had not been listed before, it was to find a best opportunity to promote.

The Expo is the best opportunity for global buyers. Their vision represents the world trend.

Coincidentally, the same scene appeared before the booth of Changzhou Yu de Knitting Co., Ltd.

"Changzhou Yu de" is not a big company, nor is it known in the industry, but its performance is not bad.

The company has pinpointed the world trend and has successfully developed more than 1000 Korean fashion accessories, and over 80% of its products are exported to Europe and the United States.

This time, the general manager of the exhibition company, Chun Chun Yu, specially brought the newly developed yarn dyed warp knitted fabric.

Unexpectedly, when I first appeared, I was looked at by many foreign buyers who had a good eye.

The reputation of "Changzhou Yu de" has also been greatly enhanced.

Personalized + functional, pay attention to skin feeling.

However, the real reason for personalized fabrics to win the market lies not in personalization but in functionality.

That is to say, this personalization must be individualized in line with individual needs.

Because of meeting the personalized needs of people, exhibitors of functional fabrics can be said to be full of profits and win a large number of customers at this exhibition.

Before the opening of the Zhejiang Textile Fair, Huida merchants Co.

Zou Chunyu, a buyer in Anhui, took away over 20 kinds of fabric samples at once. He said, "Huida" has all kinds of functional fabrics with sweat, sweat, super soft and super elastic, which are all urgently needed by the market.

Wang Liping, general manager of Huida, said that their fabric development has been tightly locked in market demand, most of which are aimed at customizing requirements of customers.

The fabric developed by some enterprises attaches great importance to consumers' skin care.

For example, Li Tai shirt cloth Co., Ltd. has introduced a bamboo fiber environmental protection function as the connotation of the fabric, with natural ironing, natural antibacterial and bacteriostatic, anti mite, odorant and anti ultraviolet function, buyers feel, like silk slippery.

The linen shirt fabric of Baoji Jin Lian Textile Co. Ltd. attaches great importance to the comfort of wearers.

Fan Huini, the sales manager of the company, said that at the beginning of the design, they were the basis of product research and development with the feelings of consumers.

The future of Keqiao's textile industry should take the road of differentiation.

The fact that functional fabrics are favored at the exhibition shows the importance of the differentiation of textile products. This is a vivid education and inspiration for Keqiao.

It is understood that in the 645 enterprises participating in the exhibition, the proportion of exhibitors outside Zhejiang has reached over 50%.

In an interview, reporters found that many of the exhibitors in the field were mainly functional fabrics and varied in variety.

In contrast, many of the local exhibitors in Shaoxing exhibit fabrics that are mainly made of ordinary fabrics.

Although some enterprises have launched high-end personalized fabrics, they are mainly concentrated in large enterprises with economic strength.

In fact, compared to previous Textile Expo, differentiation is indeed a major feature of this exhibition.

Many exhibitors say that there is no advantage in making conventional products, and we must create new "blue ocean" through innovation.

Zhang Xian, vice president of the China Textiles Import and Export Chamber of Commerce, said that Keqiao textile industry is undergoing a critical period of pformation and upgrading. It is the future direction of Keqiao textile industry to carry out green innovation and bid farewell to stereotyped differences and take the road of differentiation.

At the exhibition site, the good performance of Zhejiang red and blue group, Zhejiang van steed and other enterprises reflects the strength and future development potential of Keqiao textile enterprises.