Montblanc Guangzhou'S Swire Store Is Really Having A Hard Time.

In fact, MontBlanc, which is mainly "gift giving" based on pens, watches and watches, has been suffering from the domestic macroeconomic slowdown and the government's continuing impact on combating corruption, but the brand seems to have not made timely changes to adapt to the market.

According to public information, MontBlanc's performance began to decline in 2014, the main problem is in China.

In fiscal year 2014, MontBlanc's sales fell by 4.7% compared with 730 million euros.

What is even more surprising is that MontBlanc's operating profit fell to 43 million euros in 2014, down 64% from a year ago.

The luxury brand that has always been proud of the Chinese market is becoming more and more cautious.

After LV quietly shut down a store in Guangzhou, MontBlanc's biggest store in South market in May 6th was too dull to shut down.

The industry believes that with the global economic slowdown, changes in China's economic environment and changes in consumption habits, luxury goods industry must adapt quickly.

And make adjustments.

Dare to go with Tai Koo Hui

It is comparable to the Hermes store. In September 20, 2011, it opened the largest store of MontBlanc South market in Tai Koo Hui, with an area of 557 square meters. It was divided into two floors. The opening guests also invited international superstars Nicholas and Tang Wei.

Last week, Mr. Lin, who came to repair the strap in the shop, was stunned by the sudden closure of MontBlanc.

"There is no sign."

Reporters at the scene saw that the MontBlanc special shop was surrounded by white wallpaper.

In fact, MontBlanc, which is mainly "gift giving" based on pens, watches and watches, has been suffering from the domestic macroeconomic slowdown and the government's continuing impact on combating corruption, but the brand seems to have not made timely changes to adapt to the market.

According to public information, MontBlanc's performance began to decline in 2014, the main problem is in China.

Fiscal year 2014

Sales of 730 million euros fell 4.7% from a year earlier.

What is even more surprising is that MontBlanc's operating profit fell to 43 million euros in 2014, down 64% from a year ago.

However, although the flagship store has been closed, a staff member of Taigu Hui said that MontBlanc will open a more than 10 square meter counter at Tai Koo Hui.

MontBlanc's Swire outlets closed, as the MontBlanc brand parent company's peak group also can not escape the deteriorating luxury market shuffling, performance has been declining.

A number of luxury brands suggest that the next days should be frugal, reduce shop opening plans or close branches in some areas.

Compared with sales growth of 7% to 8% of luxury goods in the past five or six years, this figure will turn 2% to 5% in the next 35 years.

According to a survey, 39% of Chinese rich people no longer think that LOGO is the focus of attention.

For the Chinese market, luxury goods no longer sing the praises of joy. Analysts believe that they must make quick adjustments through reducing retail expansion, reducing discretionary spending, seriously thinking about global pricing strategies and returning to shareholders, otherwise they may face a more brutal decline in performance.

Not only that, last year Burberry shut down the sub line brand, Tiffany announced layoffs.

Last December, Prada announced that in the 9 months ended October 2015, the company's net income fell by 26.4% compared to the same period last year, only 235 million euros, while mainland China, Hongkong and Macao region's revenue plunged 26%. This is the biggest single quarterly decline in the year, which disappointed many investors.

In April 12th, the data released by Dior brand showed that, as a result of the terrorist attacks in Paris and the declining sales in several major Asian markets, Dior's sales in three months fell by 1% to 429 million euros as of March 31st.

LV, Dior, Fendi, Givenchy, Celine and other well-known luxury brands LVMH group in the first quarter earnings report released in April 11th also shows that the fashion leather industry can not achieve growth.